Writing for the Web: 8 Simple Guidelines
An Introduction to Writing for the Web Writing for the web is different to writing for a magazine or writing a book. There are several reasons why this is the case. One is that websites need “SEO juice” – the texts need to be carefully written so that they can attract and retain visitors. The short attention span of readers also has an impact – your articles need to be great or the reader will simply click away and go and read something else! So, not everything you were taught at school is going to work when it comes to writing for the web. And some journalists and experts in writing are not going to agree with everything I state below. But in my opinion, these tips will help you to write better and more engaging web content. 1. Choose a Great Title The title is extremely important. It is what attracts visitors to your article in the first place. It should be catchy, not too short, not too long, include the right keywords, and be specific. Here is a great article from Hubspot that goes into much more detail. But what type of title works best? According to this fantastically detailed article from…