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FAE 005: How To Sell More With Dale Dupree

FAE 005: How to Sell More with Dale Dupree

In this episode, Paul Urwin interviews Dale Dupree, The Copier Warrior, leader of The Sales Rebellion and all-round positive guy. Dale is an experienced salesperson, full of wonderful stories and actionable advice. Want to sell more? Listen to this!

Topics we discussed include:

  • How to get noticed in a crowded marketplace
  • How relating to people and their needs will help you to sell
  • How to have fun
  • How to entertain
  • How to make cold calls effectively
  • Why understanding “you can’t lose what you don’t have” can help you to achieve more
  • Whether or not you can learn to sell
  • How to overcome fear – actionable ideas
  • How improv / acting classes can help you to improve your sales skills
  • Why cold calling is still relevant
  • Why inbound can lead to scarcity

If you would like to find out more about Dale, check out the following links:

Here is the full transcript:

Paul Urwin  0:00  

How to sell more with Dale Dupree

Paul Urwin  0:05  

Hi there. I’m Paul Urwin and welcome to the freelancers and entrepreneurs podcast where freelancing meets entrepreneurship and business. We discussed clients, sales marketing, outsourcing, mindset, and much, much more. Find out more at freelancers and e I’m Paul Urwin and this is episode five of the freelancers and entrepreneurs podcast. I’ve got an amazing interview for you today. And we’re just going to jump straight into it. If you want to find out more about what we do check out freelancers and entrepreneurs calm. Here we go. Okay. Paul here and today. I am talking to none other than Dale debris. The copier warrior and a leader of this sales rebellion. Dale’s started out selling copiers and he has one was an absolute master at it. And now he’s become a master at sales. He’s helping other people to really improve at sales and marketing. And we’re going to learn a lot on this conversation today. So stick with it. Great to have you on the show. Dale, how you doing?

Dale Dupree  1:15  

Thanks, Paul. I appreciate you having me. Man. I’m having a great day and doing very well.

Paul Urwin  1:20  

Fantastic, fantastic. Well, let’s get straight to it. Why don’t you start start off by telling us a little bit about about your background and how you got to where you are today?

Dale Dupree  1:29  

Sure. Yeah. So my story starts with my dad back in 1984, he founded a little copier firm. He he basically packed his bags at his corporate job and said, I want to do things different than the way that the corporate world is telling me I have to as a copier salesman, the way that I treat my customers, my customer service overall, their needs over my needs. And, and, and did the thing right, he was one of those guys that stepped out of his comfort zone and, and went to go and fail, hopefully in order to succeed. And so in ’85 I was born and so people joke that toner runs in my blood, but it’s a real thing. Like, if I get cut open, you know, it’s dangerous for anybody around like, you can inhale this stuff, man. It’s bad. Very good. Very good. But so yeah, so I got started in the copier world, because of my father. And, and really to fully understand me, you have to also know that as a 17 year old, I got signed to a major record label. I toured around the United States and a few other countries. And I enjoyed a music career for about five years of my life full time. And then I took a job with my father full time and put the music on the back burner and just kind of played shows in the area and around the state and a couple other states, you know, here and there kind of thing, but it became more of a hobby. As I as I fell further in love with sales and decided that this is where I was going to put my focus was awesome. Awesome. Well, you’ve got lots of interesting stories. We certainly know that. So certainly look forward to delving into a couple of them today. Sure.

Paul Urwin  2:55  

So yeah, how did you how did you make selling copiers? Let’s be let’s be honest, let’s be blunt here. It doesn’t sound like the most interesting sector in the entire world. Okay, I’m not saying that I work in the most interesting sectors either. But you’ve made this into something. you’ve developed a personal brand, you’ve made it exciting. I’ve seen your videos, you make this you make people want to sort of get more of this stuff. How did you how did you manage that?

Dale Dupree  3:22  

Yeah, so I love your point. And that copy machines are boring. I tell people all the time, just that I tell my prospects, even just that I I am very blunt about the fact that our industry sucks, the one that I had been in, at least for the last 13 years, and it’s not good at engaging its buyer outside of your lease is up, can we get into a sale cycle with you. And then as a community as an as a vertical, the copier world is racing to the bottom every single day. So it’s all about how can I be the cheapest commodity that you ever bought from another human being that cold called you through the front door. So for me, I I took all those facts instead of lying to myself and saying that somehow they were not facts. And I and I, I made them my truth. And I and I decided that my mission was going to be to overcome those things. And so I wasn’t interested in being petty about my sales, I was interested in impacting people, changing lives, and being bigger than just the copier guy. I, you know, I was allowing people to use my network that I built over the years of knocking on doors and making phone calls. And, you know, I really brought my community together as I wondered my territory and became the copier warrior in general. But I’ll say that I do tell people all the time, I say, I never thought when I grew up, that I would be a copier salesman, but you also have to understand that there’s a lot of people that feel that way, right? Like a receptionist didn’t at 13 years old, when they asked her, What do you want to be when you grow up? say, Oh, I would love to answer personal emails to the secretary or the the owner of the company. And, you know, field sales calls from 50 random strangers every month, right? That’s

Yeah, it’s not that we’re all in this room, dream job, that we want it right. But what we what we do with it and our attitude toward it that makes us successful.

Paul Urwin  5:05  

Well, that comes through in everything that you’ve sort of posted online and talking to you today, you have massively hugely positive and that that obviously is really, really important when you’re when you’re selling things. And when you’re selling a commodity, like you said, when it when it’s in a market where there is this race to the bottom? How do you how do you stand out in that market? I think you’ve sort of briefly mentioned relationships. But can we go into that a little bit more? How are you? How are you standing out in in that market?

Dale Dupree  5:31  

Yeah, so I stand out and every single instance that my prospect will allow me too. So I stand out in the first touch methodology that I’ve created. Through my reason theory, I stand out on the first cold call, even that comes in behind that first touch, I stand out all the way to finally meeting the decision maker, once the receptionist has warmed up to me, I stand out in the first meeting, and I, you know, I again, and again, I just I follow I knew wants the process. And I follow a very strict guideline for myself. And that if I’m going to be this local legend, that most people strive to be, at some point in their career, that I’ve got to practice what I preach. And so every, every single interaction I have has to be meaningful and impactful. So I think about the bigger picture, not just I want to sell you copiers. But I think about what does this person deal with when it comes to my vertical and people cold calling her or him. And so I interrupt those patterns inside of those, those cold calls, right. So that even in the simplest format, sometimes an interruption or something that causes the psychological stir inside of our brains and our soul, even as a matter of fact, you know, inside of that interaction, I think about those little details of if I cold, call this person and just act a little bit different, right? And not because it’s not who I am. But because it’s truly what I want to say it’s my authentic self, it’s the copier warrior that they’ll see this little glimpse of me and say, This is different to some capacity, and they’ll have fo Mo, which is the fear of missing out if they don’t take an appointment. So, so again, when you’re in a commodity based environment, people are expecting you to call and say these 10 things. Well, I call and say the opposite. And people go, okay,

sir, how to respond to this. It’s kind of the concept, but at the same time, they know exactly what I do, and how, what it is that I’m trying to accomplish with them, I should say, because I also knew wants the product inside of those pitches as well.

Paul Urwin  7:25  

Okay. Okay. fascinating stuff now, so can you just give us an example of something that you’ve said to someone or something that you’ve done that is that is is completely different than this has helped you. Yeah, to stand out,

Dale Dupree  7:38  

I’ll kind of give you a hybrid. Like, for example, I had a campaign back in 2013, where I had an eight and a half by 11 full bleed sheet on some nice, you know, thick card stock paper for all you copier paper geeks out there. Dunder Mifflin shout out. This thing was beautiful. And it had a picture of me pulling a sword from a golden copy machine in the middle of the woods. I had a call to action on it that said, Every morning, he wakes up believing that this is his job. I had this really unique look into my life on the back side of it, which was laid out like a resume, except for the fact that it talked about things that were more personal,

my hobbies, these are my customers that you can call today and ask about me things that that people don’t normally do from that perspective. But at the same time to that, that’s going to get anybody’s attention to some degree, right? But But when I get you on the phone, you’re expecting me to flop, right, you’re like, yeah, this guy seems really awesome. There’s no way that this is the truth. But when I get you on the phone, I do the exact same thing. And so a good example that I teach a lot of SD ours is when I first get someone on the phone, I start to tell them about all the accolades and achievements of my company. And I stopped myself and say, Look, that’s the stuff that you’re used to hearing, right? That when someone a salesperson gets you on the phone, they want to just barf all over you about all their cool achievements and everything that they’ve, you know, accomplished. But you, you could care less. And so, you know, the reason for my call today is to truly we learn more about you. But the only way to do that is to build credibility. And so you’ve got to hear my story. So do you have a couple minutes so that I can briefly describe, you know, who it is that I am my culture, the Alliance’s I have in our territory and community and see if whether or not at the very least we can develop a referral relationship.

Paul Urwin  9:17  

Well, I’m convinced already down and I don’t need a copier right now. But I want to have a meeting with you. So yeah,

brilliant. Brilliant now, well, there’s so many so many things that that that you’ve sort of been writing about. And you’ve been talking about another one of your concepts that I like to touch on is is something that I believe you call a living pipeline, is that right? That’s correct. Could you could you explain that a little bit more, please?

Dale Dupree  9:45  

Yeah, the, the living pipeline, just the name of it, really, you know, there’s a couple different things I want people to think about. Right, like, spiritually, even when they hear the word, the living pipeline, the sentence Olivia pipeline, I want them to think deeper about the fact that they’re the prospects and the people that they put in this thing, are living humans, right, that have interactions on this earth for, you know, hopefully, up to 100 years before they leave it, right. So the, this concept of impact and cause and effect and the psychology behind why we have somebody in a pipeline in the first place, let’s, let’s breathe life into it, right is kind of the concept here. But I have, I have a pretty intricate pipeline, okay. And that’s how I came up with a concept because I didn’t believe in the funnel system, the 3060, 9120,

and then, you know, having the, the future opportunity tab, right. I mean, there’s no definition behind that all that does for a sales rep, is it helps them to be either bummed out about the fact that they don’t have any immediate opportunities, or it focuses too much on the instant gratification piece that we in sales are preached, you know, to do constantly by bad leadership. So what I did is I said, Okay, in the copier industry, you can walk into a place that will tell you, we just signed a five year agreement two weeks ago. And so now I’ve got four years, 50 weeks to build a relationship with this person, and develop something bigger than the rep they just signed a copier deal with, so that I can take that business. And that’s exactly what the living pipeline is, it puts people in these branches that bear fruit eventually, and whether or not you pick that fruit and eat it, or you pick the fruit and pass it along to the other sales guy that wins the deal. You know, the idea is, is that you’re treating the prospect from a whole new perspective, causing these interruptions, these pattern interruptions throughout the process and graduating them from, you know, five years out to three years out to one year out to 30, 6090 is the process, right? And being cognizant of the fact that your buyer might buy in the moment when they’re ready as far as the timeframe is concerned. But how do you nurture them all the way to that decision. So the living pipeline was was truly born out of those ideas.

Paul Urwin  11:50  

Fantastic. So that’s quite, that’s quite a long term strategy, then really building relationships over over quite a long period of time in the sort of hope and expectation that you’re going to be able to convert some of them eventually. Is that right?

Dale Dupree  12:01  

Right. That’s correct. 

Paul Urwin  12:02  

Brilliant brilliant

Dale right. Well, that’s it, this is just fantastic stuff is absolutely brilliant stuff. I’d like to I’d like to change tack a little bit on this on this chat. And I’d like to, I’d like to talk to you about the following. Now, you are obviously an expert on you’ve been doing this for for years and years and years, you have huge, huge successes in terms of awards and numbers and everything else and you you’ve obviously figured it out.

Okay. And And not only that, not only that, but I can tell even though I haven’t asked you this question directly. I can tell that you absolutely love selling right. You absolutely love sales. You absolutely love doing what you do. Okay. Is that right? Is that fair?

Dale Dupree  12:42  

Yes, sir. Absolutely.

Paul Urwin  12:44  

Okay. So now I want you to try and sort of talk to our audience a little bit a little bit more directly. And a lot of people in our audience have a business or they are freelancers, and they need to sell. So they need to sell in order grow their businesses, but a lot of people have a fear of sales and a fear of selling a lot of common things along the lines of, well, you know, I don’t really want to push something on to someone, if that person wants it, they’re going to buy it, they’re going to call me and they’re going to buy it from me, I don’t really have to sell it to them. I don’t have to convince them those kind of attitudes. I don’t feel comfortable making cold calls that doesn’t work any way, etc, etc, etc. or so. So can we talk about some specific recommendations for people who are less experienced than then then you are really looking to get a kickstart in their own business or in their own sort of freelance operation? What advice would you would you give them

Dale Dupree  13:46  

yeah, I would say that I was that person. First of all, when I first even when I was started my music career, I was timid even though on stage you would think, look at this extroverted maniac. I mean, this guy, he, he’s so high he is, he is a social gorilla, right? You would say that, but, but at the end of the day, if I looked at all my interactions, and everything I did, I was like a school boy about each one, right? I was super excited. I was, I was super nervous. I mean, there was, there’s a lot of, there’s a lot of fear that comes with success, no matter what. And, and, and, and anxieties and all kinds of different emotions that we feel and so I want people to hear and I tell people this all the time that I was that person that I remember saying to my dad, wait a second, do you want me to go and an open the door and tell the person at the front desk that I would like to sell them something I mean, especially a copy machine of all things like, that is the most unsexy conversation you’ve ever had in your life. It is not something that people are like, looking forward to, by any means. This sucks, this doesn’t sound like any fun, you know, I’m putting people in a place that’s kind of awkward for them as well, too, because I’m just calling them randomly is no thought process behind this. So I’ve been there man 100%. But what I realized super, super early in my career is that everybody feels that way. Even the people that you’re calling on because yeah, the businesses that we’re trying to sell our product to are also selling a service everybody is in sales. I like to say that the teachers cell structure that a coach sells inspiration, right, a delivery driver sells convenience, if we can break it down to this more, I guess, just easy to understand, easy to comprehend outlook about what sales truly is, it will help us to not look at it as this big intimidating monster every time that we we start the day at 8am and have to make cold calls. The idea though, that we can relate to people as well to that suddenly, like, I can call somebody be like, Hey, I’m also trying to sell something, right. It’s kind of concept like, I know you are too, I’d like to learn more about your product, you know who it is that you’re targeting the area, maybe I can help you with that, to some degree, even outside of what my products and services could provide as far as conveniences, or efficiencies, maybe I know, some people that I can hook you up with as well, too. And that’s this attitude of, of giving before you get is kind of the idea of it. But also like true servant leadership, like we are in sales, we have the unique opportunity to be the real definition of a servant leader, which is to help others and and expect absolutely nothing in return. And that is the kind of leadership in the sales world needs. And that is the kind of attitude that which we should go into each and every single call with another thing that I would tell people is that when you have reluctance, or you’re, you’re worried about putting somebody off for the day, I mean, understand that again, they have the same emotions, like they’re no different than you. Even if they are like, super extreme extrovert, like myself, we still think about it sometimes. But being able to provide something for them in that moment. That’s fun, it’s entertaining, it’s causes curiosity that you’re, you are literally putting a light on their day. And so you’re doing them a disservice by not calling them in the first place. But the attitude of of looking at something as like putting someone off or I’m sorry, turning someone off or causing some kind of interruption that’s going to make them ticked off at you. Like, I’ll tell you this, what I learned at an early stage in my career is two things, nobody cares as much as you and you can’t lose what you don’t have. So why the hell would put your full efforts behind cold calling people

Paul Urwin  17:35  

Awesome, awesome stuff. So I think what you’re saying is that if you have the right kind of icebreaker, the right kind of you know, different approach then it should actually even become it can even become fun It can even become fun for for you as a salesperson on also for the person who’s you know, receiving this call that is just that little bit different to all of the others that they receive all the time.

Dale Dupree  17:54  

Amen to that bro.

Paul Urwin  17:55  

Okay, awesome. Awesome. Can you learn to sell Dale?

Dale Dupree  18:00  

Absolutely. I’ve taught so many people that you would think could didn’t have a sales bone in their body that could never get through on this stuff, how to sell and but what I will say is that not everybody is going to have a strength in every single department of a sales role. So some people are going to be better on the phone, some people are going to be better and appointments setting, some people are going to be better at running the appointment, then they are at setting the appointment, some are going to just have zero fear of walking to the front door somewhere. And others are going to literally tell you that they can’t do that. So play into people’s strengths and weaknesses as their authentic self is super important in sales. And sales isn’t all five of these things. Sometimes it’s just one or two of the most important, right and the most important is is that you have to be able to interact with another human treat them as, as you know, somebody that is relatable appear, you know, a colleague, a friend instead of an object or a thing or something that signs your commission check and say, secondly, just being to some degree audacious and and wanting to change the culture around you. Like change agents, we all have something in our in our life that we’re super passionate about. It doesn’t have to be sales, but you can use that to light that fire and throw gasoline on it on top of it in order to go out and be that change agent that you want to be for the community.

Paul Urwin  19:23  

Okay, so you could be passionate about what you do about your product or your service, and then turn that into an improved sales performance. Because the actual selling of of your product or services is is key to getting the message out there,

Dale Dupree  19:37  

right. Absolutely

Paul Urwin  19:38  

brilliant, brilliant, brilliant stuff. Okay, well, you’re obviously really, again, you really speak really well. really confident guy really experienced that all of this a lot of people have have do have quite a big degree of fear about this sort of sales activity, what what recommendation would you give for people in terms of overcoming their their fear,

Dale Dupree  20:00  

I’ve got a couple of things that I’ll throw out on the podcast real quick. And they’re actionable items to I’m not just going to talk about change your attitude. And I think the to too many times, people like to throw out a mindset instead of an actual action that somebody can perform. And I think that those the actions are the most important thing that we can take away and early in our career, or halfway through at a point where we’re stuck. What we need is action more than anything. And so what I tell people is that there’s a couple things I did to become this articulate as you as you stated, and I appreciate the compliment, by the way to I don’t find myself to be that smart at all. But I appreciate it when other people do. But I took acting classes and improv classes. Now, it wasn’t like something I did regularly. But it was something I would do to just throw myself out of my comfort zone and go somewhere where no one knew me. And I could, I could just kind of practice this conceptualize this, the sales pitch that I was going to do with other people. Matter of fact, I for one of them, you know, through a local group here that where I got to know a lot of my favorite people in the sales world. That’s why I like met people there that were in sales that said, like, we come here to sharpen the way that we interact with folks. So improv and an acting classes there, they’re helpful, because they’ll put you in very weird, uncomfortable situations. But they’ll help you to understand the psychology behind the conversation. And to help you to feel more comfortable with the way that your prospect is interacting with you, whether it’s negatively or positively. But another thing that I do as an exercise, and I still do it to date to some capacity is that before you start your calls, it’s super important to warm yourself up. And so there’s tons of reps, and I’ve worked with him. And I’ve been one, you know, in the beginning of my sales career, that you just have a hard time making that first style. So I dial three people before I ever call a prospect, you know, and in my heyday, it was my dad, it was a mentor. And then it would be somebody that I was developing a relationship with, it was a prospect or customer, but all three would be very passive calls, they would just be like, Hey, how’s it going, my, my mentor, when I would call him I would actually do, I would call him like a cold call every single morning for about four months of my life, I would call him and cold call him, you know, I’d get i’d shake everything off inside of my office, and he’d be my first dial. And I’d give him my elevator pitch. And he would role play with me. And so that I would, I would start to feel confident in my call, he would give me a couple, he would say, Hey, you know, don’t say this, when you start calling or focus more on on this part of your pitch. And then, you know, my dad would soften things up for me, he would just tell me, love me. You know, sometimes we just need those little pieces to re energize ourselves and our soul throughout the day and throughout the weeks and throughout the month, because sales can be something that truly does tear us down if our attitude is not in the right state of mind.

Paul Urwin  22:46  

Okay, so right attitude and lots of practice and prepare preparation.

Dale Dupree  22:50  

Yeah, we’re gonna have fun with the practice. Because you don’t necessarily have to just you don’t have to sit with your co workers and be boring and stale with your pitch, like, go and meet you audacious and creative people that will help you to think outside the box. Because the box we’ve created for sales and for our interactions is really not it’s not a thing. We have done this to ourselves. But really all we’re doing is having conversations with people. Yeah, that’s, that’s all we’re doing. And so helping ourselves to understand that better, but also to feel that we can be that difference provider. It’s important in doing the acting classes or improv classes that will absolutely equip you to be better at that,

Paul Urwin  23:31  

tha t sort of self belief to get, you along,

okay. Brilliant, brilliant. one more question for you. I think I know how you’re going to react to this one. But I’m going to ask it anyway. So in today’s in today’s marketplace, with with everything that is going on, especially online, lots of online marketing, or digital marketing, all that kind of stuff. is cold calling. still relevant?

Dale Dupree  23:54  


I’ll tell you why. The like, because I think a lot of people have different opinions on this. But I think cold calling is still relevant. Because we we tend to look at the word cold calling and just get turned off by it. And I mean, I hate it just as much as the next guy, especially with the attitude that you hear me portraying. I live this thing, right? So yeah, for me, I don’t I don’t like it either. But it’s why I created things like my reason theory, which is to radically educate and share one’s narrative, I’ve created these things that are fun, and that are enticing for myself inside of a cold call to make it something that I look forward to. Because truly, what we’re really doing is we’re creating a relationship that we’re warming up over time in order to sell a product. And so using the internet to have inbound or you know, any any kind of ad words that you’re using, or you know, whether or not your marketing through LinkedIn on content, it’s great to have inbound. Don’t get me wrong, but every person listening right now that has gotten inbound, you know, that every once in a while that inbound is perfection, right? Then you go through the process, you go through the cycle, even get the quote out, right. But then they stopped talking to you. Yeah, yeah, right. It’s been 22 days since I sent that court to that guy that I had such a good conversation with, well, it’s because you treated him like inbound in the first place. If we treated everything as a last sale, as a cold call, we would be so much more authentic inside of the cycle that we create for them. And so I think it’s important to have because it keeps us grounded. It keeps us thinking in that direction. And it keeps us having to, to keep among a mindset of abundance over scarcity because scarcity is truly what you have. If all you are having this inbound leads come in. Because these are just things these are just people that have found something about you or clicked on your advertisement. They don’t know you. There’s no credibility there. And cold calling can absolutely define that trust for your prospect. Wow, wow.

Paul Urwin  25:47  

Yeah. Well, I this is just brilliant information, which is exactly what I expected before before this interview started. So yeah, thanks a lot. Thanks very much. My pleasure. Okay. Well, where are Where are you now where, you know, in terms of your copier sales? Where are you now in terms of your your sales training brand, your personal brand, let’s talk about where you are right now. And where you hope to go over the next, you know, year or so.

Dale Dupree  26:12  

Yeah, so just recently, I announced that I started a sales rebellion, which is the name of the company the sales rebellion back in January, actually, I resigned from my post at my old copier firm. I didn’t tell anybody and, and however, I was concocting for several weeks and over a month, the the the sales rebellion itself that that again, like I had defined over my years as a sales rep in the copier world. And so really, the copier warrior has, has stepped out of his comfort zone, and taken all of the things that he’s created for himself, and is given them to others. I’m passing the torch to the, to the sales world to be able to change the game for themselves inside of their respective industries. So what I’ve done inside of the sales are going to is that I’ve taken a unique approach and that, you know, you can have more come out to your company for a boot camp, or we can do sales training. All these things, though, that I am offering to people are different than the normal and traditional way that you get your training from other folks. Because, again, remember, I’ve been a salesperson for the last 13 years of my walk. And even as a VP of sales, I was still an active individual contributor on top of it. So I’ve always had a selling sales manager role, even when I was in leadership, right, so so I know exactly what it is that you guys and girls go through, when it comes to the training and people leaving a boot camp feeling fired up. And two weeks later, it’s all gone, right? So we have actionable items that were given to people were truly trying to create a movement here, not something that just fun and entertaining over the course of four or five hours that you talk about for 10 more years that you never act on right is the idea. But at the same time, we recognize that people, especially individual contributors, that they’re not making hundreds of thousands of dollars a year and commissions or even as a salary in some cases and and because of that, they don’t have a lot of money to spend. So we have a fun subscription based model that people can go and sign up on the sales rebellion calm and dive into the copier, warriors, lifelong dream of giving back to his sales community, all the things that he’s put together, whether it’s my internet marketing pieces, the challenges that I give you on a weekly and a monthly basis, I have a sales devotional that pops up as well that will help you to reaffirm your, your your existence inside of the sales world. Just a lot of fun stuff to to create a culture and a community for sales people that are looking to rebel against the status quo. Brilliant. Brilliant.

Paul Urwin  28:37  

Well, the way I see it is, I think a lot of people really would like to focus on their, their core activity, they love what they do, they might be a graphic designer, they might have a small company or something like that. But they know that that sales and selling is obviously a key component of what they do. And if they don’t sell enough, they’re not going to be able to sustain their freelancing business or their or their small company. So I think that’s where that’s where someone like you comes in and I really feel that you can help a lot of people to ramp up there to ramp up their sales and to get better results and then once you start to get better results you can even go back sometimes to setting up a process and focusing more on on on what you love doing so I don’t know if you agree with this but I actually think that that by selling more successfully it doesn’t need to take you away from what you love doing it can actually help you to stay to stick doing that

Dale Dupree  29:32  

absolutely I agree 100% with that statement

Paul Urwin  29:35  

brilliant brilliant well thank you so much Dale it’s been it’s been an action packed episode has been full of absolutely brilliant information I really really appreciate you agreeing to come on the call and finally well I think you mentioned the sales is that the best place for people to find you

Dale Dupree  29:53  

yeah you can do the or you can just do you can head to LinkedIn and search for Dale Dupree you’ll find me is the copier warrior and the leader of the sales rebellion. I’m on all my social platforms as either at copier warrior or at sales rebellion. So come follow me and come join into my culture. My community. I’d love to have you

Paul Urwin  30:11  

brilliant, brilliant. Well, I will put all of that information in the show notes, of course. And finally, Dale A big thank you. You’ve been awesome. And I wish you all the best for the year ahead.

Dale Dupree  30:23  

Thanks so much. I appreciate you greatly

Paul Urwin  30:25  

now, thanks to Cheers. Thank you.


Well, I hope you enjoyed that interview with Dale as much as I enjoyed doing it. I thought it was a really, really brilliant interview and lots and lots of information in there. So as Dale says himself, one of the most important things is to take action. If you want to take action, head over to our website, There you will find all of the show notes for this particular podcast episode. That’s freelancers and slash five. The number five you’ll find all the show notes there. And you will also find on the website a completely free training session of video training session. So I really recommend that you download that and take a look at it. Thanks for listening. Great to have you here with us all the best and until next time.

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