Paul talks with talent development expert Andy Storch about networking, authenticity, attitude, relationships and the cost of freedom. Essential listening for all freelancers and entrepreneurs!
Andy is a consultant and podcast host, but what’s really interesting is how his career has developed. He is now a leading figure within the talent development industry in the US.
He has only been focusing on this niche for a couple of years, and is now at the point where he’s launching his first conference. It really shows what can be achieved with some persistence and dedication!
This episode really is for all freelancers and entrepreneurs. Andy shares some great tips and pieces of advice. As he himself admits, he hasn’t “made it” yet, but he certainly has some of the traits and habits that are going to set him up for success…have a listen and find out what they are!
To find out more about Andy, check out the following links:
The Talent Development Hot Seat Podcast:
The Talent Development Think Tank Conference:
And Andy on LinkedIn:
All of the podcast episodes are also available on iTunes, just search for “freelancers and entrepreneurs” in your podcast player.
Have a great day!
Here is the full transcript:
Successful networking and talent development with Andy storch. Hi there. I’m Paul Urwin and welcome to the freelancers and entrepreneurs Podcast, where freelancing meets entrepreneurship and business. We discuss clients, sales, marketing, outsourcing, mindset, and much, much more. Find out more at freelancersandentrepreneurs.com. Hey there, Paul here, welcome to Episode 25 of the freelancers and entrepreneurs podcast. I have an awesome interview coming up for you today with Andy storch. And we’re going to be talking all about talent development, about networking about relationships about the cost of freedom, consistency, Authenticity, attitude. Well, a whole bunch of things really, that affect all of us as freelancers and entrepreneurs and Andy is mainly in the talent Development and personal development spaces. But really, whatever your situation, as a freelancer or as an entrepreneur, I’m sure you’re going to get something from this interview because Andy really is a, an enthusiastic, energetic guy. And he’s got lots of valuable information that he that he shares. So, really, really well worth listening to this one, I’m sure you will pick up a few useful pieces of advice that you can implement in your own business. That’s coming up in just a second before I play that interview to you or before they share that interview with you. Just wanted to give you a quick reminder that the coaching program is now open. So if you are starting out as a freelancer or as an entrepreneur, or perhaps your business has just stagnated a little bit and you need a little bit of help, then check out the coaching program. I offer a free 15 minute consultation so if you just like to talk things through with me See if this is right for you. There’s absolutely no commitment, just head over to the website and sign up for your free consultation. And we’ll take it from there. The website is of course, www.freelancersandentrepreneurs.com right, let’s get cracking with today’s interview. Today I am here with Andy storch. And he is a talent development consultant coach connector and host of two podcasts, including the talent development hot seat and Andy Storch show as a partner at advantage performance group and he connects companies with outstanding learning solutions that turns strategy into action and get their people doing the best work of their lives. And he lives with his wife and two kids in Orlando, Florida, and is committed to getting the absolute most out of life and inspiring others to do the same. Andy, welcome to the show.
Paul, thank you so much. It’s an honor to be here. I’m excited.
No, it’s great. It’s great to A great to have you here today and do as you know, I’ve been following your stuff online for quite a while now and you’ve really put together or you’ve been, you’ve carved out a really, really interesting niche, particularly in the area of sort of talent development, human resources, that that’s personal development as well. I know you you work with people in the area of personal development. So let’s, let’s take it back a little bit. Let’s take it back a few years or 10 years, however many you think is about right. And how did you how did you get into all of this? How did you get on the path that took you where you are today?
Well, first of all, thank you so much for following me and for the for the compliments, you know, I feel like I’m just trying stuff all the time. And I’m building and I’m building and I’m always trying new things following others learning from people like you and everyone else. I follow on online on social media. And I think that’s always the way you know, I don’t feel like I’ve made it by any means, but I’m always trying things and that is what keeps me Moving forward and keeps me growing and becoming more successful because I’m obsessed with growth. But it wasn’t always that way. You know, you talk about going back 10 years or so, years ago, I was working for a large insurance company in Los Angeles, and I hated my job. And I didn’t know where it was going. And it didn’t utilize any of my strengths. And I didn’t know what the heck I was doing or what I was gonna do. And actually arrived just about nine years ago, I reached out to a friend who had sales, a lot of experience in sales, and I said, Hey, I think I’d like to try to get into sales. I don’t know what to do. Can you give me some help? And you know, I think that right there I think about that is a really pivotal point in my life and my career. And it speaks to one thing that I’ve always been doing well for the last 10 plus years, which has been networking, talking to people building relationships, with no expectations, not wanting anything from them, just trying to get to know a lot of people because you know, it’s going to pay off eventually. And that was one of those reasons did pay off because when I reached out to that friend, he said, Hey, I just started this at this consulting company, you might want to check it out. I’ll try to get you an interview. And he did. It was a fantastic company that ended up utilizing many of my strengths that I didn’t even know I had, like, public speaking, facilitation, consulting. And so as a consulting company, I got into I moved to San Francisco, and I got into consulting, working with different companies starting to build and run business simulations, which is going to be in this area of talent development. Okay, how about developing leaders to help them really understand their company’s strategy, teaching finance and business acumen, which, by the way, you know, I don’t want to get into debate about like academics versus you know, real world experience. You know, entrepreneurs are often very proud of like, the real world experience they have. I got an MBA. Yeah, and I learned a lot more about business and finance when I got into a consulting company and started teaching it, you know, to other people in companies. And that was proof that that needed to be taught because a lot of people in companies in corporations think They, you know, they should know how the company works and how the financial statements how to read financial statements stuff, but most people don’t they have no idea. So I got into doing things like that. And then I about about two years ago, I started to fill this poll to go back into entrepreneurship. I had been involved in some startups, many years. When I first moved to LA in 2003, I had worked for a couple startups, I had started a couple companies that nothing’s ever worked. And I felt this pull to get back into entrepreneurship. And so I found this great opportunity to transition with this. This company I’m with now called advantage performance group that has a few people like me who are independent contractors. So I’m 100% on my own running my own business and getting into more areas of talent development, and you know, connecting companies with solutions that will help their company turn strategy into action and get there people do the best work of their lives, and doing things like leadership development, teaching business action. I’m in sales, training, things like that. And there’s all kinds of different ways I could go with it. But I decided that I really wanted to target talent development professionals, and really dig into this idea of talent development. And I came, I think, kind of as an outsider, in that I hadn’t worked directly in that space. Which is, means it’s kind of odd that I started this podcast that talent development hotsy, but it was a means for me to build my network in that space, and learn as much as I could. And now about 100 episodes into this talent development podcast, I started and I almost feel like I really know what I’m doing and what I’m talking about, because I’ve interviewed so many people, which is another lesson that I’ve taken out of this story, which is that how do people become experts? Nobody’s born an expert, right? They read a lot of books, they interview a lot of people, or they just try a lot of stuff. And I’ve interviewed a lot of people. And now I actually know a lot of the things they’ve talked about because I listen to them. It’s amazing. Yeah, seems pretty good. The same way in the entrepreneurial space.
No, absolutely, absolutely. Yeah, you don’t you’re not you’re not born an expert and you learn a lot a lot just by talking to the right people. But something you mentioned a little bit earlier on, and is just having having the right attitude, having the right attitude to get to put yourself out there to interact with the right people. And I really like what you said about connecting with people but not having any expectations. So not Yeah, exactly. Not having an agenda, not Oh, I’m gonna, you know, I’m going to tap this guy off and then you know, I’m gonna sell something tomorrow. And you know, it’s about about Bill about building relationships. That’s, that’s certainly one of the things that I think is been a common theme, talking to lots of people from from different industries. If you build those relationships, then then sooner or later, you’ll be able to help them and they’ll be able to help you right?
You never know where any of that stuff’s gonna go. I look at as I’m always looking for friends and of course, I’m looking for sales. I’m running a business right? Excellent clients all the time as well. But I love connecting with people like you and just new people everywhere. Because you never know what’s going to happen with that I just as you’re saying that I think about, I joined this local networking group here in Orlando, Florida where I live, and I became friends with this guy who runs an IT services business, and I’m never going to be a client for him. And he’s never going to be a client for me. But we’d become friends and we promote each other, we recommend each other to people all the time. And it’s just been such a great sort of reciprocal relationship. And I love finding things like that. And I think a lot of times people go to these networking events, they think, oh, if I can’t find them, and they’re just pitching and if I can’t find a client, then I’m going to leave. And I think that’s the opposite of what you should be doing, you know, look, to just get to know people be curious. See where you can help and serve others. And, you know, chances are, it’s going to come back around to you. And so I’ve been focused on really building a network and building relationships and building for the long term with this podcast. And, you know, I think that it hasn’t nestled paid off right away in terms of business, it’s a long game for anybody listening who’s in the corporate space, you know, selling into corporate man, it is a long cycle. It’s a long game. But I see how these things are starting to pay off. And, you know, just building the brand around the podcast and doing more stuff on LinkedIn and social media starting to pay off, I get connect with people like you and do podcasts interviews like this. And it’s really just to me, it’s just the beginning.
Absolutely, absolutely. I think you set yourself up for a huge amount of success, Andy, by clearly identifying that it is a long game, you know, when not not just talking about, you know, b2b sales cycles, but talking about building a brand talking about getting some sort of recognition, on on LinkedIn talking about, let’s say building, podcast, audience numbers, all of those things take a huge amount of time, right?
That Absolutely, I mean, they do and you have to be patient and consistent and patient. And it’s so easy to look at the people that you look up to that you See as successful as me like, why can’t I get numbers like him? Like just, you know, I follow Gary Vaynerchuk right Gary Vee. A lot of people follow him. He’s got like 4 million followers on Instagram, and he’s growing all the time. And you can be like, Well, why can’t I be as big as Gary Vee? Well, I haven’t been doing nearly as long as him and the guy hustles like crazy. And there’s a lot of people like that. But we often look at those people and think, Well, you know, I’m not getting the traction, I’m not getting the numbers. My podcast is not really growing. And those people are much bigger than me. Chances are they’ve been doing it longer, or they found a great niche that just happened to work for them. And I think the key is really don’t compare yourself with any anybody else out there. But just take inspiration, what can I learn from them, and then keep plugging away because I’ve been doing this for only, I don’t know, a year and a half that I’ve been more like two years podcasting and building doing stuff on social media. And I’m starting to see it really, you know, starting to really make traction now. And again, like I said, I think it’s just the beginning. And I think one funny thing that I think about all the time is that, you know, you see these people and you think, well, where did they come from? You know, they’d be, but they weren’t working on it for 20 years. And I always say, if you work really hard for 20 years, one day, YouTube can become an overnight success. And I think that’s what it’s gonna be. That’s what it’s gonna look like, right? You’re like, Where did they come from? Yeah, bands. Right. They’ve been working forever.
Everyone wants to get that sort of instant instant success. And yeah, you know, I mean, I think I think it happens to a lot of a lot of entrepreneurs, you know, what, what would you say to someone who, who sort of, after six months, nine months, 12 months just doesn’t feel like they’re really getting any traction? How do you know if you are on the right path? Yeah. Is there any way to sort of know that or not really,
I think there are signs you know, a I think, don’t give up right? Keep going and be know that no one you need to make adjustments, right? Like if what you’re doing is not working. And you got to figure out what is your definition of working and not working? Is it bringing you maybe it’s not bringing you business but maybe you’re getting engagement? Maybe You’ve got followers. But maybe you’re not getting any of that. To me, I’m always looking at what other people are doing. I’m following a lot of people on LinkedIn, I listen to other podcasts. And I’m always thinking like, Oh, they did that really well, how can I incorporate that? Or, you know, I didn’t do that very well last week. So how can I improve what I’m doing? And I’m always asking people for feedback, because there’s always ways to change and improve. The key is, you can’t give up because these things take so long to develop. And it just builds and builds and people see you more and more and more. And eventually they think of you as the expert or the authority. But that doesn’t happen in three or six months. Right. It takes a long time for you to build that. Yeah. So I think, you know, you can’t give up unless you’re just not really excited or passionate about it. Like Paul, you and I were talking about that. There’s a couple things, opportunities you had where you decided, like, I’m not really passionate about this, I’m going to do something else. But you also have to be able to recognize where things are not working and make adjustments.
Yeah, yeah, not brilliant. I mean, just listening to And he sounds like you’ve got absolutely. The perfect approach. You know, you’re talking about the long term. You You asked for feedback. You’re always looking to make improvements. I mean, honestly, it’s like, it’s like the perfect answer. And it’s hard. It’s hard because we also have to pay the bills in the short term. And, and I, yeah, yeah. And I and I want people to know, if they’re listening to me, and I’m like, Oh, this guy has it figured out. Like, I have a wife and two kids and a mortgage. And I feel the pressure, you know, to get some sales and make sure that we have the bills paid. It’s not easy. I mean, it’s, it’s a balance, because you got to get sales today, but it’s Yeah, lots of lots of people. Lots of people struggle with that. Lots of people struggle with that. And how do you how do you find that balance? How do you how do you sort of go?
I think there really is I think there really is, you know, people always talk about a balance. But you know, you need to keep the long term in mind and build relationships. But at the same time, just as an example, I’m always doing that and I hired a sales coach. You know, I know you’re you do coaching as well. And, and coaching has been huge for me. And if people listening don’t have a coach or a mastermind group they belong to think about actually investing in yourself and joining one look at what Paul has to offer, or you know, anybody else out there that you’re connected with. But I have a sales coach right now. And she said to me a couple of months ago, you give so much to people that sounds like so silly cliche, but like you give so much, you need to start asking more, you need to start asking for the sale earlier. And that was kind of my takeaway, because it’s like, if you don’t ask for it, you’re never going to get the sale. So it is kind of a balance where it’s cool to give, give, give, give, but you also have to be strategic and, you know, build that email list or, you know, create some different types of products or ask for that. And those are the things that I’m working on. I still struggle with and I’m trying to find the balance all the time.
Yeah, brilliant, brilliant stuff. Brilliant stuff. Okay, well, I’d like to change tack just a little bit and then really focus on what happened. Become without doubt your area of expertise and that is talent. So let’s talk about talent. Let’s talk about talent development. I mean, my observation, and I’m certainly far from an expert in any of this is my observation is, of course, the workplace is changing. There are many, many more freelancers nowadays. And so I guess that’s my first question. How do you how do you see freelancers and freelancing? And has it changed over the last, you know, however many years How do you see that?
I, you know, I haven’t been tracking it forever, right. I’m only 39 years old. But I do think that is changing a lot. I think that there are a lot more people, either freelancing or doing work on the side. I see it particularly in this talent development space. You know, I mentioned my target client and listener, my podcast are these people who manage learning and development or talent development at large companies. I would say half of them seem to be doing something on the side, right. They’ve got a little bit of an easier way of doing some consulting, they’ve got a book or they try to do a little bit of speaking and I think that’s Cool, I think more and more people are going that way. And I think the future of work is not that, you know, people talk about the gig economy, right? And the future of work is not that everybody’s going to be a freelancer on their own because it takes you, you know, right, you’re in this space for people listening. If you’re an entrepreneur, it’s not easy, right? It takes a tough mindset to be able to, you know, eat what you kill and, and not rely on a paycheck. So there will always be big companies, and there will always be most people will be working for someone else. But I think that there will be more gig workers or even freelance workers within large companies, you know, that companies will shift to more and like big and prediction of the future. You never know what’s gonna happen, but I think I see it moving towards more project based work than just you get hired for this role. And that’s your job. And if you really want to get into marketing, then you go apply for that job. And if you can’t get that job too bad, I think the best companies will have managers That really know how to identify people’s strengths, and will give them projects that you know, fit their strengths. And they’ll be able to get a lot more done that way people will be moving around and it’ll be a lot more flexible. And in that regard, they’ll probably be hiring a lot more consultants and freelancers. And so there’ll be more opportunities. And I think people are just, the younger generation is not as tied to I need security of a big company. I want the flexibility to be able to move around and do different things. And that’s another reason I will probably see more freelancers and more entrepreneurs.
brilliant, brilliant. Well, I mean, the flexibility of course, is is fantastic. What perhaps is not quite so fantastic is is not having that fixed paycheck and it’s very difficult for certain people, in fact, I mean, I’ll be honest with you, I think it’s one of the biggest challenges that freelancers and entrepreneurs face entrepreneurs are often investing a lot in the company as well. Let’s talk about you know, freelancers, it’s a huge challenge because sometimes you can just have a really bad month, you don’t have any income, and yet you’ve got to pay the bills. How did? How do you think people should deal with that? mentally?
It is tough. And you know what? I think the biggest I mean, I know you’re, you’re from the UK and you’re living in Colombia now. Is that right? That’s right. Yeah, that’s right. Okay. Right on. And so I’m in the US. And I think one of the biggest mental blocks here in the US is health insurance, because it’s so expensive. Everybody relies on their employer to provide health insurance. And so a lot of people don’t make that move, because they’re like, what am I going to do for health insurance? And I’ll tell you, you know, mine got a lot more expensive when I went out on my own. So I always, first of all, first and foremost, I think you got to shift your mindset and all this, because I think there is an employee mindset and an entrepreneurial mindset. And I see my giant healthcare bill as the cost of freedom. I call it the cost of freedom, because it means I get to do whatever I want. And you know, it’s tax deductible in the US. It’s great. I think that it’s it’s so important to like, try it out. figure out, you know, figure out your financial situation. Again, going back to coaching, find somebody who can help you with your financial situation if you’re not that good with finances, and you know, figure out what is your runway, what do you need? Can you lower your costs so that you’re you’re not as you know, not paycheck to paycheck. Yeah. And then you’ve also got to be good about like collecting from clients, but it’s tough because it’s, it’s a roller coaster, right? So you’ve got to be, I think it requires a lot more fiscal responsibility, which a lot of people don’t necessarily have, but their personal finances. But if you get a, you know, three months worth of pay now and you’re not getting paid for another two months, you can’t go look at your bank account and go blow it. All right, you’ve got to net it out, and be very careful and have a budget. And, you know, we try to do all those things. I have a good friend named Nick, who’s a financial coach, and he’s helped me a little bit with mine and then we helps a lot of people and so don’t be afraid. We talked about coaching. Don’t be afraid to ask for help from people because you might be a really good artist or Some kind of consultant like me, or maybe you’re a fitness trainer, whatever it is, and you probably stink with finances so like, hire somebody or ask somebody for help with that, because it’s so important. I think it’s probably the number one reason why freelancers entrepreneurs fail
yeah, no one it says a great tip, reach out, find the right people, whether that’s a coach, whether it’s someone to help you guide you through this because I think as well, if you have that sort of fixed mindset, you’re never going to change if you open yourself up a little bit and say, Hey, well, I’m not the best at this. But I can learn I can develop and I don’t need to do it all on my own. I can find someone out there who’s gonna help me gonna guide me or the trap is people think I’m smart. I have a degree of a grad degree whenever I should be able to figure this money stuff out on my own and other people do it. But yeah, we all need help in different areas.
Yeah, the funny thing is actually a lot of it is quite simple stuff, the advice that you get from from some other people, but but that doesn’t mean that it’s not valuable, but it can be incredibly, incredibly valuable. But even if it’s relatively simple, and, you know, people can just just point you in the right direction, just make you see something that perhaps you couldn’t see on your own. So, absolutely, yeah. Brilliant. Okay, and another thing, Andy that comes with, well, you’ve mentioned that, you know, the price of freedom. I like that. Yeah. Sometimes I feel that we can have too much freedom in that, obviously, when I when I used to work in, in a corporate environment with a boss, you know, I had to certain meetings on certain days of the week, I did certain report that’s being every Friday and that kind of thing. Yeah, that gives you a certain structure. Sometimes as a freelancer or as an entrepreneur, you can wake up and you said, Well, you know what, I can do whatever I want today.
That’s right, maybe, which is great, isn’t it? You know, so. So that means, you know, you could just either take the day off, which is probably not the best idea, or you could work on any number of, you know, for different projects, marketing for your business, you can perhaps work a little bit on the website, you can, you know, do something else how to use How do you see that freedom? Is there sometimes too much freedom? or How can a freelancer give themselves a certain degree of structure?
Yeah, hundred hundred percent. I mean, there’s, there’s so much opportunity to drift off and be like, Yeah, I did this for the freedom. And then you realize that I have less freedom than I thought I had, you know, sometimes it’s nice to have that structure that you hated before. But I think if you’re, if you’re not good with this, some people are really good about their time management, you’ve got to figure out, you know, some time management skills. For me, the biggest thing, the biggest things that have been helpful for me is one planning my day. So I have a journal and every morning I go through my calendar, and I plan my day and write down like the highest priority things I need to get done. I also have a whiteboard I use and I refer to that throughout the day. And number two is scheduling those really important things that I need to do and trying to stick to that schedule. So if I need to record a podcast, right, I need to do some business development or I need to work on the website, whatever it is. Put on the calendar. So I know that I have to work out at that time. And then try to avoid distractions. And these are all things that I used to be really good at, I kind of go in and out of, but you know, keep the smartphone, everybody works with their smartphone next to them on the desk. And it’s just buzzing with all these notifications. And even if you don’t respond to notification, there’s plenty of research to show that it pulls your brain’s attention away from it. And now you have to restart whatever you’re working on. So, you know, try to use if you haven’t heard of the Pomodoro Technique, focus sessions. I used to do a lot of those and this is a good reminder for me to get back into it. Yeah, there’s a lot of things. If you’re looking for advice on this, I don’t do this people look at me as someone that’s really good at this. But everything I learned was from a book by Kevin Cruz called I think it’s 21 things successful people know about time management. And it’s fantastic. It’s a short read, and every chapter has a short tip on time management. It changed the way I work and made me so much more productive, really good. And Kevin Cruz is an awesome guy. I after I read the book, I reached out to him I’ve had on both of my podcasts. And he’s fantastic. He has a new book out called great leaders have no rules, as well, but get the one on time management’s really good.
Wonderful, wonderful. Well, great, great advice. And they really appreciate that as well. Okay, well, I’d like to like to talk a little bit now about your, your event that you’ve got coming up late. Yeah. I mean, first of all, tell us a little bit about how it came about. It’s called the talent development Think Tank. Is that right?
Yeah, that’s right. And so I love First of all, I love going to conferences because I love networking and connecting with people. That’s one of my favorite things. You might have some people listening who are maybe introverts are shy or they cringe at that thought and think I just want to sit in my office and work. And yet you know, that the number one best way you’re going to build your business is probably through connections through referrals. You’re going to Find clients by meeting people and you’ve got to get out and meet people on I actually think that you talked, you talked about the future of work earlier, as we get into this more digital age, you know, the 21st century. And more and more people are, quote, connected through, you know, social media and whatnot, we have robots and artificial intelligence running more things. I think the number one most important skill that’s going to be successful, you know, drive success in business in the future, is going to be personal connection, being able to actually connect, build relationships, and leverage those relationships for business. And I see how much it helps people. I see how much it helps me. That’s why I go to so many conferences on entrepreneurship and podcasting, and I also go to conferences on HR and talent development, because that’s the space I’m in to look for prospects. And what I started to notice when I was going to those conferences is that they are boring. They really like everything is just death by PowerPoint. We’re not taking any away from those speakers. They Most of them know their stuff. And I’ve met some good people this conferences, but they’re just boring. And I thought, there’s got to be a better way. The entrepreneurship pirate conferences I go to are more engaging than this. I know I can create something better. I don’t think my brand and network is big enough for this. But you know what, I’m going to give it a shot. I’ve got a good friend that we’ve partnered on some stuff. And he said, hey, let’s let’s just try to do this. And so we we put a date on the calendar, we booked a venue. We booked some pretty big keynote speakers in our space woman named Liz Weissman, who wrote a best selling book called multipliers and we’d run a leadership development program based on that. A guy named Josh Burson who’s really well respected in the talent development arena. Yeah, a couple others. And we, we booked all that and then we just started reaching out to people and, you know, we’re still selling tickets and looking for sponsors. And it’s a huge risk, right? Because I get the feeling that you already know this is gonna be a success.
If I tell you honestly as we are recording this right now we have not sold enough tickets to break even or even know for sure if it’s going to happen four months away yeah I’m very optimistic I’m very excited as you can tell because if and I’m very committed because I know that if we do make it happen and we do make it successful it’s going to help a lot of people which I love absolutely love doing connecting people be I think it it just grows my you know, authority and brand as a connector in this space. You are the connector, Andy? Yeah, I want to be you are you’re right. And you know what the interesting thing about you know, networking connection, something I’ve always loved doing anyway, but as I’ve been doing this podcast, is you know, just like you and I right now like you and I didn’t know each other before today, but we get on zoo, we make this personal connection right now. We kind of know each other. Yeah. Then I’m interviewing all these corporate people, right? They have jobs and like half the time, you know, we’ll get off in a bit. Like, by the way, I’m looking for a job right now I hate my boss or whatever, like they just are telling me that. So I want to try to help people, right if I knew jobs and and connect them, it’s amazing what people will tell you once you build a personal connection that you just don’t get when you’re cold emailing cold messaging on, you know, LinkedIn or whatever it is, which I do that stuff too. And so I want to build more personal relationships I want to, but I also love conferences, I love events. And so I saw an opportunity here and I want to create something that’s really engaging and interactive. We’ve got all these sessions planned that are just going to be really interactive, bringing people together to work from each other, work with each other, learn from each other, do a little bit of masterminding. So go around the table and talk about a challenge you have and see who can help you with that. I think we’re going to solve real problems there. And I think that if we pull this off, it’s going to be known as a great event to go to in this space. It will be much bigger next year, and I’m going to make sure people know about it. So going back to investing in yourself and your brand Hey, I, you know, hired a coach that helped me a little bit with this. I also hired a social media expert. And I’m flying her there to take pictures and like document the whole thing and like post it on social media. And to some people listening, that might sound crazy. But guess what, it’s 2019. And that is what makes the world go and that’s what drives businesses, you know? Yeah, thing. And so like, I don’t want to fall down on that. And though some people think I’m really good at social media, I still don’t know what I’m doing. And I want an expert there to like kosher to the whole thing so that we have all that content out there and people go, holy crap, I am missing a really. I’m gonna go next year, right? Yeah, it doesn’t sound crazy. It all sounds like an awesome plan. By the way, this works. Well. I have ideas. I want to run a personal development conference as well, that I’ll probably do in 2020 or 21 2020. One’s
Brilliant, no amazing stuff. Amazing stuff. Okay, Andy. Well, I mean, yeah, I mean, I I’m really, really impressed. I’m really impressed how you how you’re getting that conference together. How as I said earlier, you’ve you’ve carved out your niche. I love your attitude of just sort of learning, learning from from other people. I think, you know, I I think, you know, a lot of people you talked about analyzing other people and saying, Oh, well, why’s Why is he or why she got more followers and about the time aspect of building up to two, 4 million or, you know, yeah, whatever it is right, or whatever it is. But I think what’s clear to me talking to you and talk to other people on the podcast is it’s about attitude, if you have the attitude, I mean, I’m talking to you today for a reason, I can’t tell you know, define exactly what what that is for, but I know that we you know, our paths have crossed and, and yeah, one of the one of the reasons for that is your attitude, you you have this attitude of just being open sharing, you know, I like I like the fact that, you know, you shared with us that your sales coach said you share too much and you know, you have to sort of say you have to sort of, you know, sell as well and and get balance, right. But I think that’s why you make these things work. And I really, you know, I really appreciate sort of your sharing time with me today. It’s been it’s been awesome. I’m sure people have really got something out of it, your enthusiasm really comes through in the way you know, and this is what I, I love about it as well if someone’s going to be successful with a brand, yeah, it’s gonna be successful if you know if someone wants to go to your, your your, your event will pick some people want to go to event where they were the organizer is passionate about it is enthusiastic. And that totally comes through with you because you know, you’re putting everything into this. So I’m absolutely convinced that you will make it work. And then as you said, once you’ve got the social media, and you get on to do it next year, it’s just going to be is you’re just going to build on that. So I mean, Congratulations, you’ve done an awesome job. And yeah, thanks so much. Thanks so much for sharing all this stuff with us today. I’m gonna I’m gonna give you a sort of a minute or two to wrap it up. If there’s anything else that you’d like to share, if there’s any websites or anything like that. any final comments and, and details of how to contact you then please share, share that with us and be sure,
Yeah, thank you, Paul. I was like this last minute to wrap up, what should I talk about? Well, I’ll tell you the thing that comes to mind as you’re saying those things and, and you were talking about how I shared and you appreciated my honesty and sounded like you say the word authenticity, but that’s what comes to mind for me. Yeah, I strive to be very authentic and honest, and, you know, share the wins and losses. I think that’s what people really want in their leaders in the workplace, and in the people they work with. And so if you’re not doing that, it’s hard. It’s not easy. But if you’re building a personal brand, and you’re building a business, you know, try being more open, be authentic, because people are going to find out one way or the other. And so I try to do that. And I think it connects with people more. And so I’ll tell you, I’d love for people to connect with me, follow me the best place to do that or I’m very active on LinkedIn and Instagram. So LinkedIn you can find me Andy storage SD or ch and my Instagram handle is Andy underscore storage str, ch. So I’m active in both of those places. And if you’re interested in coming to the conference, it’s called the talent development Think Tank. It’s November 6, and seventh in Sonoma, California. And tickets are at talent development, Think Tank Comm. And I’ll leave you with, you know, full authenticity, that as I’m building this brand, putting videos on LinkedIn and organizing my first conference, I have no idea what I am doing. I seriously have no idea what I’m doing. But I’m trying stuff every day. Because my, I’ve studied fear a lot. We even talk about fear today. But my biggest fear is that I’ll get to them into my life, and I’ll regret not taking chances on things. And so I don’t care if I try this and it fails, because I know the worst thing would be is if I thought about it, and said, No, I’m not going to do that. I’m too scared. So I am trying all these things. I have no idea what I’m doing. But I’m organizing a conference. I know it’s gonna be awesome. I’m putting content out there every day because I want to help people and build a brand and build that and give value and build relationships. So I’d love for you to connect with me. Follow me. And let’s all learn from each other.
Amazing, amazing stuff. Andy, you’ve inspired lots and lots of people today. I’m absolutely certain of that. So yeah, thank you very much. Now, you’ve been awesome been fantastic and all the best with everything. Best of luck with it all. Thank you so much.
Well Thanks, Paul. This was awesome.
Okay, awesome. All right. I hope you enjoyed that interview with Andy really, really fantastic stuff. What a great guy and what a what a huge amount of information. What a wonderful attitude. And I think that’s one of the reasons why he is someone who is going to be successful as an entrepreneur. He already is successful, but I think he’s going to be much, much more successful in the years ahead. And I think a lot of it comes down to to the things that he talked about consistency, attitude, Authenticity, networking, relationships, and so on. So, so Hope you enjoyed that one. If you’d like to find out more about Andy, head over to our website, check out the show notes. It’s www dot freelancers and entrepreneurs.com and don’t forget to check out the other things on our website as well including the coaching program. If you’d like a free 15 minute consultation with me then please register from the website. Thanks so much for tuning in. All the best and until next time, bye bye.