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FAE 032: How To Create Great Video For Your Brand Part II

FAE 032: How to Create Great Video for Your Brand Part II

Paul shares some more tips for producing great video for your company or brand. Vertical or horizontal? Where to host your video? These and other questions answered!

Also, here’s a great post on video dimensions from Sprout Social: https://sproutsocial.com/insights/social-media-video-specs-guide/

Here’s the full transcript:

Paul 00:00
Episode 32 how to produce great video for your brand. Part Two. Hi there. I’m Paul Urwin and welcome to the freelancers and entrepreneurs Podcast, where freelancing meets entrepreneurship and business. We discuss clients sales, marketing, outsourcing, mindset, and much, much more. Find out more at freelancersandentrepreneurs.com.

Hey there, Paul here. Hope you having a great week so far, and welcome to Episode 32 of the freelancers and entrepreneurs podcast. In this episode, I’m going to be continuing to talk a little bit about about video how to produce great video for your brand. Don’t forget to check out everything that is going on. Over at the homepage, that’s www.freelancersandentrepreneurs.com including a link to the Facebook group. In the Facebook group, you’ll find the video challenge and a whole bunch of other stuff. So I think Hope to see you there you can find out more at www.freelancersandentrepreneurs.com right let’s get cracking with today’s episode which is all about video Don’t forget Part one is back in Episode 31 just the episode before this one if you want to check that out and today I’m going to be continuing to talk a little bit about video and how to create that great video for your brand.

Well in the last episode, I talked a little bit about talking head video. In other words, just recording a video of yourself I feel that’s really one of the very easiest ways to get started with video just point the camera at yourself and hit record and then upload it that’s pretty much it very, very simple terms. But yeah, of course there’s a there’s a few other things that make up successful video production even if it is a very, very simple video. And one of the questions that keeps coming up is should you produce horizontal or vertical video? a great question of course, and with so many different social media platforms out there and so many different places where you can post and share your video, it’s it’s a really good question. I personally I quite like to quite like to produce a lot of horizontal video. But for platforms such as Instagram, you’re much better off with something that is vertical. So I think the first thing is to really consider where you are going to be sharing your video or your videos and, and it is possible to make video that that works for different platforms, you might produce one video and then share it on three different social media platforms. There are some guidelines out there there are some guidelines in terms of the exact resolution that you should be using 1280 by 720 is very common. For example, and I will put a link in the show notes to a very useful post that I found on precisely that topic. But I would also say that I think that that trial and error is one of the best ways to, to figure this out. So just have a go at producing a video, try producing a horizontal video, let’s say, try uploading it to your preferred social media platforms, see what you need to change, see if you need to edit the video at all. And then you just develop your own little system if you like, your own little way of, of doing things so. So yeah, it really, really depends on on where you’re going to be sharing that content. And whether it’s sort of Instagram heavy or whether you’re going to be on the other platforms. You can also go somewhere in between horizontal and vertical and produce video that is completely square. In other words, it’s all a one to one ratio, so you really do need to just play around with it. Find the video that works for you find a way to, to share it on your social media platforms, and then you’re all set. Now, one of the problems with the talking head video is that it can just be a little bit boring because it’s just you talking to the camera. And while it’s probably the easiest way to get started, you want to avoid getting into that level of boredom and you want to keep the attention of your viewers right the way through. So one way to do that, obviously, is to keep the video as short as possible. That’s something that I mentioned in the last episode, try and produce a video that is only one or two minutes long. So that’s one way of doing it.

Now another way of making your video more interesting is by adding different things to the video, so you might consider adding some background music, some background music to your video. There are free sources of of intro or background music online that you can then add to Your video you need to use a video editor to do this. And it’s not that difficult to get the hang of a simple video editor, I like to use Camtasia I find it really, really easy to use and it’s something that I’ve that I’ve got better over time. Now my personal preference is not to have background music all the way through the video, but perhaps just a little bit at the beginning and a little bit at the end. But that again is all up to you. I would also consider using a video intro, the kind of video intro where your your logo spins around and, and there’s a little bit of music with that as well. Maybe instead of the background music at the beginning and the end, just a little video intro. It might only last a few seconds, three, three to five seconds, something like that, and the kind of video intro that you can get on Fiverr fiverr.com for around $10 something like that. So, so that adds something different to your video. You might also consider how Captions, adding captions or subtitles, I think now it’s really, really clear. And I’m sure you know this from your own experience that many, many people, watch videos don’t put the sound on at all. And that’s because they might be traveling to work on a train, or they might think they might be in the office and many, many videos. I mean, I’ve heard things as as high as figures as high as 85% of videos I’ve watched without the sound. And therefore, if people are going to be watching your video without sound, then it really would be massively massively beneficial, obviously, to have captions. So that’s something certainly something that is well worth considering. I would suggest using rev.com as our eevee.com. And they provide captions for your video for $1 a minute. So if you have a three three minute video, that’s just $3 to put AdSense captions to your video, I would suggest that you do become familiar with a basic basic video editing such as Camtasia. And then you can really learn to edit the necessary things for example, with rev.com you can sometimes get one or two mistakes in the captions and you need to be able to go into your, your video editor and just and just change those and then and then you’re then you’re all set. But certainly adding captions makes makes your video that little bit more interesting as does perhaps adding a logo, adding a logo again, something that you can do with this video editing software. So instead of just having a talking head video, you now have a video that is that little bit more interesting because it has captions because it has a logo, it has some kind of video intro and it just looks it just looks a little bit better. You can even cut your your video, your talking head footage with other videos such as Be role, which is simply alternate alternate footage that you can mix with your with your talking head video. So for example, if you if you run some kind of creative agency in London, you might have yourself talking to the camera, and then you just might cut that with or mix it with, with some video footage of of the skyline of London B roll footage as as it’s called, which you can get completely free online from sites such as pixabay.com. So it’s all about making your video just that little bit more interesting because you want people to watch your video and you really want people to watch your video all the way through.

So that’s, that’s a couple of tips there for making your video just that tiny bit more interesting. Now, when you have produced your video, you are going to need to host it somewhere and the reason for that is that video files are very large and you don’t want to be emailing your video to different people. So you really need link to your video. And you probably don’t want to host all of these videos yourself on your own website, because that is going to lose that is going to use up a lot of a lot of bandwidth, it’s going to really slow your website down. So what do most people do, most people post their videos on a service such as YouTube or Vimeo. And it really is very easy to upload your video to YouTube or to Vimeo, check all of the settings of course, there’s different settings on on YouTube in terms of who can view the video if it’s completely open and available to the public or if it’s protected if it’s private in some way. So you want to check those those settings out. But once you have that, you then have a link that you can share with people. And you’re also able to embed the video on your website so it looks what’s great. embedding a video is it kind of looks like it’s on your website, which it is it is on your website. But actually when the video is streaming, it’s using the other service such as YouTube or video Vimeo to actually play the video so it’s not really affecting your, your website in terms of in terms of capacity. So that’s embedding a video both YouTube and Vimeo will give you an embed code. I really like Vimeo because it allows it’s a it’s a premium service but it but it allows you to embed a video without having other videos, suggested videos and so on come up at the end so you can really just allow your audience to focus on that video when it whenever I’ve embedded a YouTube video. It always comes up with suggested videos and and so on at the end and then always my videos anyway, so I find that a little bit distracting. And Vimeo I just find it a little bit more professional and a little bit sort of cleaner in terms of the options that you have for for displaying a video but either one is is absolutely fine. The important thing is that you’re producing your video and you are then you’re then hosting it on YouTube or on on Vimeo, in order to be able to share it now you don’t need to necessarily host every video. I also like recording a lot of video from my smartphone. And that’s great because then you can just go straight from the video to to a social media platform and share the video straightaway. So if you record a video on your smartphone, then you can go to LinkedIn or to Facebook, upload the video and share it straight away. And in that case, while you’re not actually hosting the video, anywhere, if you don’t need it on your website, if it’s just a quick video that you want to share with people then then that’s one way of doing it but I find that much easier than then the idea of let’s say recording a video on another camera and then uploading To the then uploading it to the computer and then uploading it to social media, if you’re just taking a quick video on the smartphone, you can just upload it straight away. And there are also some editors that you can use on your smartphone just to add a logo and that kind of thing. If you want to do some more in depth video work, then you’re probably better off doing it on a desktop, at least I would. I would prefer to do it that way. But if it’s just some quick editing, adding a logo and so on, you can definitely do that on your smartphone, and then post it to those social media platforms. I think the message here whichever way you’re doing this, whether you’re you’re hosting video on your website and then sharing the link or whether you’re uploading video directly from your smartphone to social media platforms is you need to share your video you need to get your video out there. And of course you should be using hashtags to attract the right people. You might even consider tagging certain people in social media. In order to try and get their attention, you need to do that carefully. Of course, you don’t want to be very annoying. But really you do need to get your your message out there and you need to get your video out there. The other thing about video is that you can’t always include it in automatic posting services such as Meet Edgar to post to social media platforms such as LinkedIn, what do I mean for example, if you want to upload a video to LinkedIn, then you have to do it manually. You can’t use the automation tools from from Meet Edgar buffer or Hootsuite, for example, to post video on a scheduled basis to LinkedIn currently, you need to do that manually. Whereas if it’s just an image, you can program it to post some point, some desired point in the future. So again, another thing to keep in mind but you definitely want to be here. sharing this as much as possible because this is what it’s all about getting your authentic message out there no point producing a video if absolutely no one is going to see it. So I’d really suggest that you that you share it as much as possible on social media.

So that’s pretty much what I wanted to say today focus on making your, your video that little bit more interesting. If you’re not sure how to use a video editor, then just try one or two out and get to grips with it. It really won’t take you that long to figure out the basics. And finally focus on sharing your material via social media and other places. Of course you if you have a great video, you and you have that video hosted on Vimeo and you have your video embedded on on on your website. Well for example, in your email signature, you can include a link to the video so you can say you know check out check out More information here about this particular brand or this particular service or product or whatever it might be. But you do need to be sharing those links and getting people interested in your content. And once they’ve clicked on the link, of course, the more interesting content the content is, the more likely they are to watch your video the whole way through.

Well, I’d like to congratulate you for getting to the end of this podcast. Thank you so much for tuning in. And please don’t forget to check out all of the other stuff that we’re up to over at www.freelancersandentrepreneurs. Have a fantastic day. Cheers. Bye bye

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