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FAE 036: Niches, Finding Clients And LinkedIn With Fiyin Obayan

FAE 036: Niches, Finding Clients and LinkedIn with Fiyin Obayan

Paul talks with entrepreneur Fiyin Obayan about how she got started with small business clients, her focus on LinkedIn, niches, finding clients, creating great content and more!

Here is the special link that Fiyin mentioned in the show:

https://www.okikiconsulting.com/dominate-linkedin-with-your-personal-brand

Here’s the full transcript:
00:00
Paul here. Welcome to Episode 36 of the freelancers and entrepreneurs podcast. Hope you are doing fantastically well. And we’ve got a wonderful interview coming up for you in just a second with Fiyin Obayan. And we’re going to be talking about niches about finding clients with LinkedIn. Really, really fantastic interview. First of all, just a couple of things I’d like to share with you. One is that recently I was down in Ibague Colombia, where I met up with Lauren. Lauren is based in Colombia as well. And Lauren is the person who is really spends a lot of time running the Facebook group, she does a wonderful job of running that group, interacting with all of all of you guys on there. So it was really great to meet up with her and we talked a lot about the direction in which we want to take freelancers and entrepreneurs and really, we want to provide more and more content. That’s one of the The most important things for us is to provide that sort of really good content for freelancers for entrepreneurs, for small business owners, really to help people as much as we possibly can on their journey. And we also really, as well as providing content, we want to build up as much of a community as possible. And that’s why we spend quite a lot of time on the Facebook group, we spend quite a lot of time on the Instagram account, because I think nowadays, while sharing content is great, but we really need to have that community in that interaction as well. And, and that’s where you come in. That’s where you come in. So if you have, for example, any comments or questions on this podcast, then head on over to the Facebook group, head on over to the website and leave a comment there, but most of the discussion takes place within the Facebook group. So that’s, that’s a great place to post any questions or comments that you may have. And if you have any suggestions on the future of freelancers and entrepreneurs, I’d like to hear from you as well if there’s someone that you would like to hear an interview from or a particular type of person or a particular type of business or or topic or something like that then please just just get in touch just send me a message on Facebook or or within the group however you want to do it and and we’ll take it from there. So that’s the first thing it was really good to, to meet up with Lauren and, and yeah, if you do, if you do interact with her on Facebook, then tell her tell her what a fantastic job she’s doing, because she really is doing great. So that was the first thing. And the other thing is that I have now launched my business transformation coaching program for freelancers and small business owners. So if you feel that you need a little bit of extra help with your business, if you feel that you’re not quite getting the results that you’re looking for, perhaps you have some limiting beliefs that are holding you back. Perhaps you struggle on the technical areas such as creating sales funnels or content funnels, that Where I can help you. So why not set up a free consultation? First of all, I start off by by having a quick 15 minute call with people just to sort of evaluate their, their, their situation, and then we will take it from there. It’s completely free. So why not sign up for that, and we’ll have a chat and see if I can help you see if we’re a good fit, and see if we can help you to take your business to a completely different level. This is business transformation, coaching, it really is about transforming your situation and making it so much better. So if you’re interested in that, then head on over to the website, that’s freelancers and entrepreneurs.com and you will see the little button there just to sign up for a free 15 minute call which takes place via zoom. So look forward to talking to you on there. Right Well now let’s get cracking with today’s interview. So today’s guest is Fiyin Obayan she’s a female entrepreneur who’s on a mission to motivate entrepreneurs to start taking action and give them value. Specifically, she likes to empower entrepreneurs and business owners to tell their personal brand stories and company brand stories through video content. She’s also a podcaster. And her podcast is called the OKiki podcast, making inspirational people known. Fiyin, welcome to the show.

04:27
Thank you so much, Paul. Thanks for having me.

04:29
I’m really, really looking forward to this little chat Fiyin because LinkedIn, well, LinkedIn is hugely, hugely popular these days and hugely effective. So I’m really looking forward to talking about that. But before we get into LinkedIn, just tell us a little bit about yourself a little bit about your background and how you got to where you are today.

04:50
Yes, for sure. So I’ll try keep a long story short, but essentially I started my business Okiki consulting right out of college. I was doing whatever tasks were available. Essentially, I was just looking for small businesses, nonprofits, just saying what can I do just so that I could gain industry experience. That experience, then helped me land an internship with a big ag biocides company in my city. And in my province, actually, they kind of oversee the whole province.

And so, so where are you? Where are you based?

Yeah, I’m based in Saskatchewan in Canada. And specifically, my city is Saskatoon. So that would be the business hub of this province. And their main industries are agriculture. So it’s not really a place where you find a lot of social media activity that says so yeah, that ag biocides company wanted me to come in and kind of revamped their social media. They had videos that were very old and different things like that. So they basically want to be come in and It refreshed and new for eight months.

06:02
Okay well, I’ve already we’ve only been talking a minute or so. And I’ve already got a couple of questions. So the first one is when you sort of said you started off doing anything, anything for small companies, how did you contact those small companies? I mean, how do you phone up a small company and say, Hey, you know, what, can I help you with anything? How can I help you with some video? Or can I help you with some social media? How do you do that? How did you do that?

06:27
Yeah, exactly, um, either call or email. And in Canada, they have something called Kijiji, which I guess would be comparable to like a Craigslist or, I’m not sure what they have in other countries, but something where people just kind of post little things. I would message them up, I would message people on Facebook, I would go to networking events, or I’d even go to trade shows where there was booths. And I just walk around and give them my pamphlets and say this is what I do, which You need this. And so I would pay the ticket to get it and just talk to tons of people.

07:04
And what was included in your your range of services at that sort of early stage. What was what were you what specifically were you offering?

07:11
I wasn’t niche down at all. So I was open to anything I said, I’d help with social media ads. So the first thing I guess I should explain to you is, when I was in college, I was already like volunteering for nonprofits to try and help them so a big thing was helping them with the back end of like Facebook ads, for example. So I would offer that Instagram ads, if they needed help with content. I was getting into graphic design when I was finished my degree. So I said if you need a logos or brochures or business card designs, I would love to do that because I wanted more experience with it. So just it builds up from there. Then I started getting websites, even though I had never designed websites prior to that. I was just really wide open. That’s the best way to describe it.

08:01
Did you find that a little confusing? And didn’t the client find that a little confusing? Or did it work just as a way of getting started?

08:09
For me, it was like, kind of all over, but I knew I was trying to learn for the client, because I find like a lot of nonprofits or small businesses, they kind of just want someone who can do anything anyways. So I found that they weren’t too bothered by it. They were just essentially nonprofits that had smaller budgets. They’re like, hey, if you could do all of this great, so they were kind of happy to throw it in one direction rather than other actions.

08:37
Okay, great. And how did you charge for those services? How did you did you sort of, you know, work on a monthly payment and you did a certain number of hours or did you charge per piece or per project? How did you set up?

08:51
Yeah, for sure. So um, at the time, it was like, mostly hourly, because as I mentioned before I went into it straight out of College I didn’t really have a lot of people around me trying to do this, especially in the city I live in, it wasn’t like a super popular thing. So I kind of didn’t even know how to base it. So sometimes it was hourly, I would talk to some friends and they said you should try packages. So for websites that ended up being like this kind of package situation where it’s like, okay, pay me half upfront. And the other half when I’m done the website. Yeah, um, yeah, so that was definitely part of the learning process to definitely be transparent, at times, undercharged myself a bit at the beginning, just because I didn’t realize the extent of what I was doing, because I had made it open to everything. So I was just like, Oh, I’m learning. Let me just pick a price. And it wasn’t like until I got into it, where I was like, oh, man, this projects taking me a while like, I should have charged more So then the next time it would teach me Georgia a bit more.

09:55
Yeah. Okay. How long ago How long ago was that?

09:58
So that was about the Three years ago what I was doing that

10:02
Good, very good. Excellent. Okay. So then over time, you’ve got obviously got some fantastic experience doing doing all those different. Overtime you sort of gravitated towards LinkedIn.

10:17
Yes.

10:18
And is that mostly what you do now?

10:21
Yes, I would say that’s been my main focus now. So yeah, when I was, because I’d been picking up these projects, I got an internship, like with that company I told you about, and they mainly use LinkedIn, and Twitter and Facebook. So I ended up focused, consuming a lot of LinkedIn content. I really enjoyed the platform. And then I listened to a podcast with a lady who was Yeah, around my age. She had bright green hair, and she was named a LinkedIn top voice and I was really shocked because it didn’t seem to fit what I envisioned the demographic of that platform But she did. She said that she that only 1% of people post content on LinkedIn. And because of that she posted daily videos and was able to build her business to six figures within 18 months, just through being very active on the platform so that I was super intrigued. And as someone who likes creating content, as of September, I decided, Okay, I’m gonna take it really seriously and just start posting regular content and start engaging with the platform and kind of see what happens. So that was where it really pivoted for me.

11:38
Okay, brilliant. So do you post every day on LinkedIn or three times a week? Or? I try to post at least four times a week, least four times a week, and what are you posting on LinkedIn? Are you posting video? images, text? Questions?

11:54
Yeah, so I post a video quite frequently. And then I will also do a Long Form text posts.

12:02
Okay, you find that both of those are successful, presumably.

12:06
Yes, in my case that those two seems to work really well for my audience, it seems really cool to try and experiment on there. Like I said, because there aren’t a lot of people posting as actively, you do get noticed a lot. So you get a chance to really experiment with different forms of content. So I can show the audience like you could try different ones. Video is really big for LinkedIn right now. They’re trying to grow you know, that attention rate on the beat so and then all the platforms are very interested in video. So videos are really good one. Text posts are good. You could even put documents on there. So whether that’s like a slideshow, PowerPoint, or even a word document, if you typed up something, some people put that on there. You could put photos graphics. There’s a really big influencer on there. Gary Vaynerchuk And he, he posts cartoons and he said that’s actually been his highest conversion was the cartoons and he uses the cartoons to kind of discuss his ideas on leadership. So it’s a very interesting space right now where people can really experiment and see but I notice my highest engagement is of course videos, I give educational videos on aspects around LinkedIn content creation, how to get your personal brand out there, and then I do long form text.

13:29
Okay, brilliant, brilliant. I’m really interested in video as well. So just a quick question on on that what kind of video is it? Is it is it you? You’re talking to the camera? What kind of videos are you posting?

13:39
Exactly. So I’m kind of like Paul. I also launched my podcast in September and partially it was to grow that but also to have content to post on LinkedIn. So part of what I post will be interviews with people. So if they’re willing to do like video, then I record that and just Chop that into segments and try and pick like highlights from there and post that on. So people find that very engaging too. And then when it’s my educational videos, yeah, it’s me talking to the camera and just sharing information with the audience. So I found that people really enjoy those actually. And that’s been some of the ways that I’ve actually gotten clients is just because they saw me talking on the camera and they felt they already knew me. So then they reached out to me.

14:28
Okay, okay, fantastic. Okay. And what are you selling right now?

14:32
Yeah, so my main thing, I guess, my the product that I’m trying to really hone in on is how to help people present their personal brand stories and company brand stories through LinkedIn. So that’s my main thing. I help them optimize their profile and make sure that the messaging is really conveying their message to their target audiences and leading them to the right places, then I help them make strategy TJ connections on the platform, join strategic groups, and then also think of strategic content based on what their goals are and how they’re engaging with the audiences that are actually interacting with that content.

15:14
brilliant. Brilliant. Okay, well, I’d really like to delve into some of those subtopics. Because I think I think this is amazing stuff. So we’ll talk about how to optimize your profile, we’ll talk about the content strategies, the groups and so on. I guess, one thing that I would definitely like to talk about is how we go from posting content and sharing content. I think people understand that concept, but I think a lot of people can’t really see the connection between that necessarily, and a client. So obviously, yeah, it’s quite a lot of work as you know, to create content and then to post it I mean, you know, I know it doesn’t take ages to post something up on LinkedIn, but when, but when you’ve actually got to write the content, or you’ve got to record the video and edit it, then it then it does take Quite a lot of time, especially if you’re posting four times a week. So one thing I definitely like to get onto in a minute is how we convert, or how we go about converting people into clients or contacts into clients eventually. But let’s start with the profile. So what what kind of things? Do you see that that go wrong on people’s profiles sometimes?

16:21
Yeah, for sure. Yeah, so one of the cool things I did on LinkedIn was I said, Hey, if anyone wants a free profile optimization, so I can record it as video so I could show people what I do. Reach out to me so I got like five people and one of the things that I found was that they would have all these things that they offer or that they’re capable of, or that they want to do. And it was like no one could tell on their profile at all. So like, the first thing was that a lot of people you know, they’ll pick some random picture and it’s not representing them well, or representing their brand? Well, a big thing too, right away, as I tell people that cover photo that you have in the back, like that background photo, that’s like real estate, that’s a banner, you could use that to even put more information. Because I tell people like, as soon as they connect with you, they’re gonna look at your profile picture, they’re gonna look at that banner, and then the headline, of course, so it’s kind of been a mix for me who I’ve gotten to work with, but if they’re in the corporate sector, I tell them to tell people like who you are, where you want to go in the future, what your goals are, I guess, and why you’re qualified to do it and try and find like, concise way of making that in a sentence. And then for entrepreneurs, I say, you know, talk about who you are, with your Yeah, with your name, last name and headline. So I’ll get into that in a second who you are the transformation and the transformation process you’ll bring to your clients. If you can fit it in why you’re qualified to do it, but that the big scheme of that will then go into your about section, but most people will check that headline profile picture background picture first. That’s a great way to get that first impression right off the bat.

18:15
Okay, sounds great. So so perhaps, I mean, that’s all great information. But perhaps if we can put that into some sort of example, what would be an example of a headline that might work and a background? LinkedIn banner that might that might work? What sort of images and what sort of headlines are good?

18:33
Yes. That’s a great question. So for mine, I have Fiyin Obayan and I have CEO of OKiki consulting. I have that I also a podcaster and speaker, because I want people who connect with me to know right away like what I’m interested in, and if they have speaking opportunities that they actually connect with me on that. Then in my headline section, I say, I help entrepreneurs business owners tell their personal communicate their personal brand stories and the company brand stories through video content. So that’s my headline. Yeah, and then same thing in my background, I have the background photo, I have that line too. But I also have the contact information where they can reach me so I have my website, link on there my email, some people even put their phone number if that works and then I have another image of myself on there. So some people will put something like buy my book on Amazon or you know, contact me for speaking engagements. So it’s like very direct call to actions put on that background of batter. And so that’s kind of an example of a headline and then again with my photo, I got a professional photo done. Put it there so to try to really reflect my personal brand. My friends at Morpheus interactive, they do a lot of things with like software and kind of like the back end and and they found with people that had good, like pictures that just revealed like their brand born they weren’t hidden or just like random or looked like a selfie that they got, you know, two to three times more connections. So it was very direct.

20:15
So the image is really important. Yeah, I can see your, your sort of your tagline as well, I help business owners and entrepreneurs tell their personal brand and company brand stories through video content. So yeah, very nice. And as you said at the beginning, podcast, host and speaker, so yeah, you’re really clearly stating what it is and trying to connect with the right people. I think a lot of people have amazing abilities. But if you’re not connecting with the right people, that’s not really that’s not really very useful as it so no, so yeah, what else should we talk about here? Is it is it worth talking about the about section? Do you want to talk about that or, or should we move on to content and sales strategies?

20:54
Yeah, I could just briefly talk about the about section and then we can move on um, Yeah, like I said, putting all that in your headline is super important because as you’re connecting with people, that’s the first place they’ll check. And that will actually lead them to check your about section. So if there’s way more information than I likely is about, like the services you offer, why you got why you’re passionate about it, you can even put pieces of media in there. That’s what the about section is great for. So you could put all the links for them to contact you, if you are into speaking, you could put links to your speaker reel, like in there and they can actually watch it. So those are some cool features of the profile that can lead to the next stages. And yeah, the profiles, the first step in in all of this, so from there we go into Okay, we’re ready. And now we go into content creation. Okay, so are we going to do something else came to my mind, and that was something else that you’ve mentioned, which is strategic connection. So we’ve got strategic plans and yeah, content Creation, how do we sort of weave all of that together?

22:02
Right? Okay, actually, thank you for saying that. So if you’re on the LinkedIn platform right now, before you actually get into content creation, you want to start making quite a bit of strategic connections. And there seems to be a magic number with LinkedIn, where you need at least 200 connections if you want people to start seeing your content. So if you’re, if you don’t have that many connections, and you’re going, I’m posting and no one’s interacting, that’s why 200 gets you to that all star, I guess status on LinkedIn. And then from there, it’s easier for people to actually see what you’re posting. So yeah, from strategic connections, you can be so specific on LinkedIn, which I like. But think of your client avatar. If that specific industry, they’re in a region they’re in and really just start adding those people and I would say if you want to grow pretty rapidly I’d say reach out to, like 40 to 50 a day, if you can, it can happen pretty fast once you know Yeah, who your avatar is. And you can even add a notes. And I would say, do you add a note?

23:13
I was gonna ask about that. Yeah.

23:14
Do you think that’s important? Or, oh, no,

23:17
it’s not necessary. But you can sometimes if it’s someone like really specific that I’m like, okay, we have something in common or I see that they’re part of this or I’ve seen them on another podcast and I’ll add something there. Just to kind of personalize it. But one thing too is once I connect with the people, and you can add this to I like to do like voice memos as well to say thank you for connecting with me. And a lot of people are actually very surprised when they get them because most people don’t use it. And some of them don’t even know the features on there. And that already opens up more Congress. That’s nice. Yeah, I like that. But you can’t you can’t do that. When you invite them to be a connection when it says No, unfortunately. What but once they do connect, then you can send the voice the voice message. Yeah. Yeah, that’s a nice touch. I think it’s some, a lot of these things like you mentioned, Gary Vaynerchuk. And the cartoons. A lot of this is about standing out in a crowded marketplace and doing something a little bit different and certainly sending a voice message like that. Yeah, I wasn’t aware of that. And yeah, Sounds Sounds good. I’ll give it a go.

24:22
Yeah, for sure.

24:25
Okay, brilliant. So now we’ve we’ve got our profile, we’re building up strategic connections, which, you know, I know we don’t have a lot of time on the show, but but really, it’s about finding the right people to connect with and not just connecting with anyone, in other words, quality, not just quantity, right?

24:41
Yeah.

24:42
Okay, so now we can now we can move on to content. So we’ve got some connections, some people who are going to see our content. We’ve talked a little bit about content already. But it’s about is about posting Interesting, interesting. In value driven content, right, what would you What do you say on that subject?

25:06
Exactly? Yeah, so it’s kind of um, yeah, it’s interesting because I’ve even watched people who are on there say like, oh, on Facebook, I’m I’m able to be way more salesy right away on a video, whereas LinkedIn, it doesn’t convert as well. And so it’s very interesting on LinkedIn people, I think they seek to be very educated on the platform, they really want to grow. They’re already in that personal development space. And they’re already aware that everyone on there is a professional. So to some extent, yeah, like you show your expertise through the education you provide, and through the value you provide. So So for me, it means giving valuable content that would help them with the platform. So even if it’s like pieces, like what I just told you, like, are you making strategic connections? This is why or this is why it’s good. Yeah, I just like things like that. Taking what I do. I guess with a client and trying to chunk it up in like summaries, and present that as video so people can start thinking, I know I had a pretty effective like, text post, for example that was, and I’m gonna make a video on it was, are you using subtitles in your videos? And so many people were writing on they’re like, oh, thank you I was about to post video and I never thought of that just like little things that help people to get the best. So once they feel you’re giving them that value, they interact more with your content, they end up you know, messaging you and say, Hey, can you help me do this? because like you said, it does take a lot of time and some of these people know it’s important, but they obviously don’t have time to do it themselves or they feel like they need more lessons on it. And then once they’ve trusted you with that video, provided they can kind of step in and and go for the next step. But I think this can translate to so many industries like obviously for me, because of specifically what I’m offering. Those are the type of videos I would produce but I know I’ve helped Um, you know, a doctor produced a video where he was just talking about surgery and how to reduce, like milky spots and that how that helps with healing. And so by posting that he was trending on the health wall and he got different messages from different health companies who had different software, different things around research and imaging. So it’s really about creating that discussion, inviting networking, inviting interaction towards your goals. Okay.

27:31
Okay, brilliant. So we’ve got we’ve got the connections, we’ve got the content now we’ve got the interaction, which is super, super important. Yeah. And then you sort of mentioned something about the sales process. happening a little bit naturally from that point. Yeah. So several people will reach out to you and say, Hey, can you help me with this? So for sure that that happens. Do you have any kind of more specific way of going about that or not? Or at all, it’s just about creating In this sort of natural environment where, where these contacts are where these questions are going to flourish, and some of those questions are going to result in a client? Or do you actually let me use this term? Do you actually go after people after a certain while?

28:14
So for example, if you see, I see that someone is commenting on your posts and has been interacting, and they perhaps haven’t reached out to you then reach out to them or send them a direct message and say, Hey, I could offer you this or where do you go from, you know, what is? What are your what I’m really interested in fairness is the strategy from turning all of this effort in content creation in the interaction into actual sales figures revenue at the end of the day, because I think that’s what most people are interested in is actually, can I use LinkedIn to get new clients so so I can’t wait, let’s talk about that last. It’s almost like you’re, you’re you know, you’re running. You’re running the 400 meters, and you’re just you’re just in the homestretch. You’ve done all the hard work. Yeah. How do you how do you convert People How do you convert people into clients via LinkedIn?

29:03
Yeah, so I love what Paul’s saying. Because Yeah, exactly. So you’ll notice as you’re creating content, obviously you’ll get like these super fans or like people who are like, okay, really loving your stuff. Exactly. I think most of my clients from LinkedIn actually right now, and like I said, I went in in September, like hard on this. And so mine has been mainly inbound. So it’s just been people who liked my content and started interacting with me. But with that being said, I am working towards a more also adding that outbound strategy. So like Paul said, If I noticed someone’s interacting a lot with my content, I will ask start asking them questions in direct mail, like Okay, so how do you feel your profile process is going or how do you feel your lead generation process is going. I know I’ve also offered webinars through the platform as well. So sometimes those people who interactively a lot, I would directly send them a message to take care of my webinar where I actually had an instruction and then the offer at the end. So I found that that’s been a very flowing process, because they already recognize me, and then that makes it quite effective as well. So very good. And what sort of success Did you have with, with with with webinars with webinars? Yeah, so I know I had like, and also I should say to my first webinars were in January, and so so far, I’ve had two potential clients that I’m working with right now. Just do that. And so that’s kind of been Yeah, I’ve only done two actually in January. Um, I did one on profile optimization, and I did one on company profile optimization. So, yeah, that’s been like a different angle and something very valuable that Paul’s saying. Another thing that I’ve been doing too, is I’ve been, as I’m making these contacts, I’ve also been resetting them. There’s a piece of content I made that really explained how to use LinkedIn for your benefit. So I’ve been sending them this video as a freebie and saying, like, thank you for connecting with me. And so that has brought me like, yeah, to client phone calls, just like last Thursday, that I’m gonna begin working with them. So just yeah. And that part of the outreach is like you have the people interacting with your content. And then there’s the people on LinkedIn who are like, you know, barely on there or just in their message box. So being more direct with them on that will make them yeah, will make them more interested in working with you. And so yeah, the webinar thing is definitely like some I’m trying to use as a form of outbound right now and trying to see like, okay, some of these people who are like really engaging, who want more education, like to get them in them to show up to. And then those are like those top top people that I’m like, okay, I notice you like and post on, like, every, every post I make, like, let me try and build that relationship with you.

32:23
Okay, fantastic. A lot of stuff in there for you. A lot of great, a lot of great advice. But yeah, I think it starts to win. When I think about it, I think about my own experience on LinkedIn, it makes a lot of sense. You know, it makes a lot of sense to sort of the whole process, the profile, the strategic connections, the content creation, the, the inbound, the outbound, and then ultimately, you know, take taking on new clients. So, so yeah, we’ve had a very short time here today, but I think you’ve really explained that process really, really well. So thank you so much for that. I’ll just give you a couple of minutes. Now. Let’s just wrap this up. Let’s talk a little bit about your tell us a little bit about your podcasts about your business. And well, anything else you’d like to say Really?

33:07
Yes. And I want to thank Paul too, because he asked some awesome questions that really helped me kind of explain that process to people. Like I said, save it by LinkedIn big ad. My podcast is called the Oh Kiki podcast, making inspirational people don’t. I started those both in September. And I’ve only had actually 15 episodes up to date. But one of the things I forgot to explain with LinkedIn also is that it helped me get amazing guests for my podcast. So I’ve gotten to interview some big influences, including a young lady who, she’s the highest paid female football player in history. And I got to just interview her just through messaging through LinkedIn. So just to show kind of the networking opportunities that are available on the platform for what you’re trying to accomplish. So yeah, that that is the Oh Kiki podcast, I interview entrepreneurs, artists, musicians and athletes and basically asked them about their passions and how they got there. What were the steps it took for them to actually reach those passions as well.

34:16
brilliant, brilliant and your business how can we find out more about your business and what you can offer people?

34:22
Yes. Okay, so my business is called  OKiki consulting. You can find it at www.oKikiconsulting.com. That is okay. I k i. And exactly. I do still have some of those other offerings in the back end if that’s something you need. But at the moment, I am niching down to what I discussed today, which is presenting your personal brand stories and company brand stories on LinkedIn. So if you’re looking to really utilize this platform, really show the world what you have to offer in terms of your expertise and making very good connections. Strategic connections and more high ticket connections. That’s definitely a platform you want to be on. And, yeah, if you need assistance with that, I can also send Paul a freebie for you or a video just kind of explaining the process and so that you could at least even get value from that. But if that’s something you want to do more seriously, I’m obviously here and open to discuss.

35:22
Yeah, that sounds that sounds that sounds great for you. And thank you very, very much. Yeah, we’ll definitely put all the links in the show notes. The link to that to that video. That’d be, that’d be awesome. So yeah, thank you. Thank you so, so much, there’s so much packed into the last half hour. Really, really appreciate that. You’ve given us a really good overview of how to how to tackle and how to get the most out of LinkedIn. So thank you very, very much. And I wish you Yeah, and I wish you all the very very best with with your business with your podcast with your speaking and everything else that you do.

35:59
Thank you. So So much, Paul. I really appreciate that. Appreciate your group too. I’m sure you you have doubts about your Facebook group, but he has an amazing Facebook group. And he’s really good leader that so I really appreciate him as well.

36:12
Thank you so much, so much. Thank you. Really, really, really good stuff. And yeah, well, all the best with everything. Thanks again. Thanks. Okay, take care. Bye. Bye.

36:23
Bye.

36:24
Well, I hope you enjoyed that fantastic interview a lot of great stuff in there about LinkedIn and I’d love to hear from you. In terms of how you use LinkedIn. If you got any questions on any of this, then please head on over to the Facebook group and you will see this podcast episode posted there and you can comment you can comment on it and ask any question you might have. If you aren’t already in the Facebook group, then just head on over to www dot freelancers and entrepreneurs calm and you will see the link there. And finally, don’t forget to book your completely free 15 minute consultation as part of my business transformation coaching program, the link again is on the website, www dot freelancers and entrepreneurs calm. What are you waiting for? Head on over there now and Book your free 15 minute consultation. I look forward to talking to you all the very, very best and until next time bye bye

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