Paul talks with Juliette Stapleton about her building your personal brand. Great tips on creating and developing a personal brand that actually leads to sales - "visibility that sells" as Juliette calls it. What are you doing to build your personal brand? http://traffic.libsyn.com/100pcl/FAE_037_Build_Your_Personal_Brand_featuring_Juliette_Stapleton.mp3
Paul talks with entrepreneur Fiyin Obayan about how she got started with small business clients, her focus on LinkedIn, niches, finding clients, creating great content and more! http://traffic.libsyn.com/100pcl/FAE_036_Niches_Finding_Clients_and_LinkedIn_featuring_Fiyin_Obayan.mp3 Here is the special link that Fiyin mentioned in the show: https://www.okikiconsulting.com/dominate-linkedin-with-your-personal-brand
I had a great chat with Felicia Oliver about social media. In particular, we talked about Twitter and Facebook, and getting started in social media. This is a really great episode for those who are just starting out and trying to figure out the best approach in what has now become an essential marketing strategy for most freelancers and entrepreneurs. About Felicia: Journalist turned freelance writer turned social media maven Felicia Oliver's business, Essentially Social, helps small businesses, nonprofits and solopreneurs grow their online visibility, to "find their tribe" and grow their bottom line through social media. Download her free Social Media Quick Start Tip Sheet at essentially-social.com. http://traffic.libsyn.com/100pcl/FAE_035_Social_Media_-_How_to_Get_Started_featuring_Felicia_Oliver.mp3
Paul talks about the power of having a morning routine and shares some advice that he gleaned from Hal Elrod's book "Miracle Morning".
Paul talks about how actually being kind in business, and helping others out, can lead to happiness and success.
Paul shares some more tips for producing great video for your company or brand. Vertical or horizontal? Where to host your video? These and other questions answered! Also, here's a great post on video dimensions from Sprout Social: https://sproutsocial.com/insights/social-media-video-specs-guide/
Paul shares some tips for getting started with creating video content. From choosing a video type, to a very simple hardware set-up, sound, lighting, plucking up the courage to get started, crafting your message and more!
Paul talks about the importance of generating guaranteed, recurring, monthly income for your business or freelancing operation. What can you do today to improve your monthly income? Tune in to find out!
Steve is an A1 storyteller and has an amazing talent for building relationships -- details of which he is very happy to share. Listen in and find out how you too can become an expert networker and create an amazing circle of contacts and friends. To find out more about Steve, head on over to: www.stevedsims.com
Paul continues the "Design Your Business" series by exploring the advantages and disadvantages of scaling your business. Is scaling for you, what kind of growth do you want to achieve and how should you go about it? Tune in to find out!
Paul discusses the pros and cons of location independence. Find out if location independence is something that you should be thinking about (or not!), and how to set things up in your business so that you are able to work and attract clients from anywhere.
Paul talks with former NFL star Jed Collins about mindset,making an impact, and transitioning to his current activity of helping people to write their own financial story.
Paul talks with talent development expert Andy Storch about networking, authenticity, attitude, relationships and the cost of freedom. Essential listening for all freelancers and entrepreneurs! Andy is a consultant and podcast host, but what's really interesting is how his career has developed. He is now a leading figure within the talent development industry in the US. He has only been focusing on this niche for a couple of years, and is now at the point where he's launching his first conference. It really shows what can be achieved with some persistence and dedication! This episode really is for all freelancers and entrepreneurs. Andy shares some great tips and pieces of advice. As he himself admits, he hasn't "made it" yet, but he certainly has some of the traits and habits that are going to set him up for success...have a listen and find out what they are! To find out more about Andy, check out the following links: The Talent Development Hot Seat Podcast: https://www.advantageperformance.com/talent-development-hotseat/ The Talent Development Think Tank Conference: https://tdtt.us/ And Andy on LinkedIn: https://www.linkedin.com/in/andystorch/ All of the podcast episodes are also available on iTunes, just search for "freelancers and entrepreneurs" in your podcast player. Have a great…
Paul talks with Carolyn Kiel about change management for freelancers and entrepreneurs, adult learning and specific challenges that female entrepreneurs face.
Lara Cattlin shares her entrepreneurial journey. She is now a successful freelance copywriter, but it hasn't all been plain sailing, there have been some difficult issues which she has had to overcome. Great episode, packed with tips and advice for freelancers and entrepreneurs.
Paul talks with Emily Cleary about how she got started as a freelancer, design, content creation, networking, time management and more! Curious by nature and passionate by design, Emily Cleary is a Product Designer and Content Marketing specialist with years of experience working in technology. She is driven by the opportunity to create meaningful and memorable experiences for people through UX design and content creation as well as opportunities to mentor others who are finding a home in design or technology. She founded her LLC, Cleary Co earlier this year to provide UX and Content services to various types of clients. Prior to graduating from Ironhack’s intensive UX/UI program and winning the Hackshow with her final project ‘PARK’, Emily graduated from Florida Atlantic University (FAU) with a Master of Arts in Sociology, and a Bachelor of Arts in Sociology and Business Administration. She worked as a UX Designer and Content Marketing Manager for a SaaS tool, a Conceptual Designer for a video production company, and an Adjunct Sociology Instructor at FAU and Broward College, as well as a Writing Consultant at the University for Excellence in Writing at FAU. When Emily isn’t being a techie, you can find her singing…
An Introduction to Writing for the Web Writing for the web is different to writing for a magazine or writing a book. There are several reasons why this is the case. One is that websites need “SEO juice” – the texts need to be carefully written so that they can attract and retain visitors. The short attention span of readers also has an impact – your articles need to be great or the reader will simply click away and go and read something else! So, not everything you were taught at school is going to work when it comes to writing for the web. And some journalists and experts in writing are not going to agree with everything I state below. But in my opinion, these tips will help you to write better and more engaging web content. 1. Choose a Great Title The title is extremely important. It is what attracts visitors to your article in the first place. It should be catchy, not too short, not too long, include the right keywords, and be specific. Here is a great article from Hubspot that goes into much more detail. But what type of title works best? According to this fantastically detailed article from…
Jordan Paris is a really amazing guy. He has achieved so much at such a young age. He is still only 21 and has already written the incredible book "Growth Mindset University" and hosts a hugely popular podcast of the same name. He is a an inspiration for people from all walks of life, helping them to take massive action and achieve their goals. I really, really enjoyed this interview and I think there are lessons in here for all of us. Have a listen, and let me know what you think! To find out more about Jordan, check out his website here: jordanparis.com And here is a link to his highly-rated book: Growth Mindset University Jordan shows us that, by learning from others and taking massive action, it really is possible to achieve incredible things in a relatively short period of time. I hope you enjoy it as much as I did. All the best! Paul
Marketing is "snazzy". Growth hacking is cool. But what about getting some of the unsexy stuff right? Like the structure of your business. Setting up for long-term success. A business with a weak foundation is unlikely to go the distance. So what about establishing something that is scaleable? And scaleable? In this epsisode, Paul talks with Lauren A. Cohen about setting up your business with the right legal structure, international clients, limited liability, 7-point inspections, staying in your lane, and much more! To find out more about Lauren, please check out here business websites here: www.scaleupcheckup.com www.ecouncilinc.com And here are the links to the quizzes she discusses: www.showmethemoneyquiz.com www.globalbizquiz.com
In this episode, I talk with Deepak Shukla about SEO, lead generation, traffic, solving one problem at a time and much more! Deepak was a fantastic guest, there's lots and lot of value in this one. Want to get more traffic to your site? Looking to generate more leads? If so, then this is the episode for you. Deepak is such a great speaker and packs a lot of information into a relatively short space of time. He's very experienced at SEO and lead generation, and I was so pleased that he agreed to share some of his expertise with us! If you would like to find out more about Deepak, check out his website SEO Consultant London or his company site SEO Agency London In conclusion, this episode is well worth a listen for anyone trying to boost their online presence and conversions (which I think is most of us!) I hope you enjoy it! All the best, Paul
What are Digital Assets? A digital asset is any digital file that has value. Within the realms of content marketing and content creation, a digital asset is a quality piece of content that provides information, or value, to clients or potential clients. In this context, examples of digital assets include blogposts, articles, podcasts and other audio files, videos, images and so on. Essentially, any piece of digital content. What are the Advantages of Digital Assets? Digital Assets boast many advantages over other forms of more traditional content (such as a physical brochure or a magazine). Here are some of them: SEO Value Because digital assets are posted online, they usually have significant SEO value. For example, in the case of an article posted online with the appropriate keywords, visitors will be able to find that article by performing a search for certain keywords. If the article is valuable, provides useful information, and is well-written, then it will rank in the search engine results and help to drive traffic to the website. Long-term Value What I find especially interesting about digital assets, and something that contributes significantly to their value, is their longevity. An article posted today, can still be relevant…
Why Run a Services Business? I love service businesses. Providing a professional service to individuals or corporations. In fact, I love lots of different types of business, but there is something quite attractive about how service businesses work. First of all, as you are providing a service, rather than delivering a product, the hardware or capital expenditure costs are often quite low compared to product businesses. Many professional service companies really only need some computers and a few other bits and pieces to deliver their services – not forgetting, of course, the huge impact that the skills and experience of the professional staff have on delivering said services. But the capital expenditure can be quite low. This makes service businesses attractive for entrepreneurs with little capital who wish to start a business and the way that the business climate has changed in recent years has only made things easier – nowadays it is easy to produce a simple website, and international communication is much easier and cheaper, to give but 2 examples. Service Businesses: Examples There are many types of business that can be classified as professional services. Here are just a few examples: Private tutoringComputer repair servicesWebsite designLegal servicesCopywriting…
Paul talks about the idea of designing your own business - what type of business or freelancing operation do you want to have? Scaleable? Location-independent? With monthly recurring revenue? Paul shares some initial ideas on what may become a "Design Your Business" series.
Paul talks with Andrew Morris about freelancing, entrepreneurship and the new Freelancers and Entrepreneurs Facebook Group.
Paul discusses the SEO benefits of producing written content on a regular basis, and how to develop an efficient method of producing written content, blogposts or articles.
I wanted to start a collection of freelance jobs. I know there are lots of different freelance positions out there, so I won't be able to think of them all! I am going to start the list, please add other freelance job titles in the comments and then I will add them to the list. Thanks for your help! Paul Freelance Job Titles: Graphic DesignerWriter / Copywriter / Web Content WriterVoice Actor / Voice Over ArtistTranslatorInterpreterProgrammer / CoderWeb DesignerTranscriberSubtitlerResearcherCustomer Service RepresentativeTutorCoachEditor / ProofreaderMarketing ConsultantVirtual AssistantTravel AgentSocial Media ManagerPhotographerNutritionist
Paul talks about the unique position that freelancers and entrepreneurs are in, in that they can't be fired! He explores what this means in terms of business growth, gratitude and challenges
The second part of the interview with voice over master Joshua Alexander. Amazing stuff for all freelancers and entrepreneurs. So, carrying on where we left off in part I, in this episode we cover his voice over set-up, agents, getting clients and family. Just as before, it's great stuff for anyone working in voice over or looking to get started in the business. But, there is huge value here for ALL FREELANCERS AND ENTREPRENEURS. So, don't miss out! Have a listen and let me know what you think! Here is Josh’s Instagram account that I mentioned on the show (go follow him, I mean it!): https://www.instagram.com/seattlevoiceoverartist/ And here is his website: I’m sure you’ll enjoy this episode and, as always, please let me know if you have any comments or questions. All the best! Paul
What an amazing interview! I had a blast interviewing Josh. He's a great guy, an experienced voice actor and has an awesome attitude. He shared so much great stuff in this interview, that I had to divide it into 2 parts (Episode 14 is coming out next week!) We talk about mindset, getting clients through different channels, mentors and working from home. Josh also shares a few of his different accents, it's entertaining as well as informative. Seriously, don't miss it! Here is Josh's Instagram account that I mentioned on the show (go follow him, I mean it!): https://www.instagram.com/seattlevoiceoverartist/ And here is his website: https://seattlevoiceactor.com I'm sure you'll enjoy this episode and, as always, please let me know if you have any comments or questions. All the best! Paul
Paul talks with Ana Peñuelas about balancing motherhood and freelancing, and making the transition from corporate to freelancing.
Paul talks with Jenae Spry from CrushConversions.com about growth strategies, automating the sales process, Facebook groups, communities, coaching, membership sites and more! Here is a little bit about Jenae: Jenae Spry successfully built a boutique translation company specializing in the life sciences, which led to the offering of coaching to other translators and translation company owners in the form of a membership program, Successbyrx.com to help them build successful businesses themselves. Jenaenow offers consulting services as a Growth Strategist to help SMEs optimize their growth strategies or build successful strategies from scratch. With knowledge ranging from social media advertising, bots, organic traffic, community building, lead magnets and funnels, in addition to having used these all herself to build success in multiple industries, she's uniquely qualified to help SMEs reach the next level in automating and optimizing their growth strategy. Overall, it was a fantastic interview and I am sure there is something in there that you can apply to your business or freelance operation. Please let me know what you think. All the best! Paul
Paul talks with former reporter Christine Lee about starting and running her own business, and the challenges she's encountered along the way.
Paul discusses the competition: what is the competition up to and should you be worried or should you just focus on your own strategy?
Paul discusses what it means for a freelancer or entrepreneur to become successful, how long it takes and what's really important along the way.
In this episode, I talk with John Moran, a translator, trainer and programmer with a background in computational linguistics about productivity, growing your business, networking and co-working events. What a great interview with John! I really enjoyed talking to him and he certainly shares lots and lots of valuable information. So, whether or not you are involved in the translation industry, this episode is well worth listening to. He shares his story, which includes how he built a translation agency from zero twice, as well as loads of great information on productivity, building your business, managing different projects at the same time and much more! Click here to find out more about John's translation agency, Transpiral Ltd. John and I also talked about his latest project, a co-working week initiative for professional translators called "Translator Stays", which he is organising with fellow translator Wolfgang Stenhauer. The next event is in Bologna and it's coming up soon! Click here to find out more!
Outsourcing can really help you to grow your business. In this episode, Paul discusses some of the things you should do to make your outsourcing process run smoothly.
In this episode, Paul Urwin interviews Dale Dupree, The Copier Warrior, leader of The Sales Rebellion and all-round positive guy. Dale is an experienced salesperson, full of wonderful stories and actionable advice. Want to sell more? Listen to this! Topics we discussed include: How to get noticed in a crowded marketplace How relating to people and their needs will help you to sell How to have fun How to entertain How to make cold calls effectively Why understanding "you can't lose what you don't have" can help you to achieve more Whether or not you can learn to sell How to overcome fear - actionable ideas How improv / acting classes can help you to improve your sales skills Why cold calling is still relevant Why inbound can lead to scarcity If you would like to find out more about Dale, check out the following links: www.salesrebellion.com www.thecopierwarrior.com Here is the full transcript: Paul Urwin 0:00 How to sell more with Dale Dupree Paul Urwin 0:05 Hi there. I'm Paul Urwin and welcome to the freelancers and entrepreneurs podcast where freelancing meets entrepreneurship and business. We discussed clients, sales marketing, outsourcing, mindset, and much, much more. Find out…
As a freelancer, entrepreneur or small business owner or manager, should you be specializing or diversifying. It's often a confusing situation, with conflicting advice out there. In this episode, Paul explores this important issue and provides some useful advice.
Are you working with the wrong clients? Finding the right clients for your business or freelance operation can really help your business to grow. But, how can you go about targeting those clients? In this episode, Paul shares some ideas on how to build your ideal client base.
In this episode, I discuss some strategies you can employ to make sure you get paid.
Welcome to Episode 1 of the Freelancers and Entrepreneurs podcast! Freelancer or entrepreneur Which one are you? Here is the full transcript: 0:07 Hi there. I'm Paul Urwin and welcome to the Freelancers and Entrepreneurs podcast where freelancing meets entrepreneurship and business. We discuss clients, sales marketing, outsourcing, mindset, and much, much more. Find out more at freelancers and entrepreneurs.com. 0:30 Hi there, Paul here and welcome to Episode One of the freelancers and entrepreneurs podcast. If you are a freelancer or entrepreneur, looking to take your business to the next level, well, you've come to the right place. This is the show for you. In this episode, I'm going to be talking about the differences and similarities between freelancing and entrepreneurship. And I thought I'd start with a couple of definitions from the dictionary. That's right. A couple of boring but 1:00 Important definitions. So, according to Merriam Webster fantastic dictionary, a freelancer is a person who pursues a profession without being associated with an organization. While an entrepreneur is one who organizes managers and assumes the risks of a business or enterprise. So pretty straightforward, right? a freelancer is someone who works for themselves, essentially, essentially has different…