Getting Started As A Freelancer, UX/UI And Content Marketing With Emily Cleary

FAE 022: Getting Started as a Freelancer, UX/UI and Content Marketing with Emily Cleary

Paul talks with Emily Cleary about how she got started as a freelancer, design, content creation, networking, time management and more! Curious by nature and passionate by design, Emily Cleary is a Product Designer and Content Marketing specialist with years of experience working in technology. She is driven by the opportunity to create meaningful and memorable experiences for people through UX design and content creation as well as opportunities to mentor others who are finding a home in design or technology. She founded her LLC, Cleary Co earlier this year to provide UX and Content services to various types of clients. Prior to graduating from Ironhack’s intensive UX/UI program and winning the Hackshow with her final project ‘PARK’, Emily graduated from Florida Atlantic University (FAU) with a Master of Arts in Sociology, and a Bachelor of Arts in Sociology and Business Administration. She worked as a UX Designer and Content Marketing Manager for a SaaS tool, a Conceptual Designer for a video production company, and an Adjunct Sociology Instructor at FAU and Broward College, as well as a Writing Consultant at the University for Excellence in Writing at FAU.  When Emily isn’t being a techie, you can find her singing…

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Writing For The Web: 8 Simple Guidelines

Writing for the Web: 8 Simple Guidelines

An Introduction to Writing for the Web Writing for the web is different to writing for a magazine or writing a book. There are several reasons why this is the case. One is that websites need “SEO juice” – the texts need to be carefully written so that they can attract and retain visitors. The short attention span of readers also has an impact – your articles need to be great or the reader will simply click away and go and read something else! So, not everything you were taught at school is going to work when it comes to writing for the web. And some journalists and experts in writing are not going to agree with everything I state below. But in my opinion, these tips will help you to write better and more engaging web content. 1.  Choose a Great Title The title is extremely important. It is what attracts visitors to your article in the first place. It should be catchy, not too short, not too long, include the right keywords, and be specific. Here is a great article from Hubspot that goes into much more detail. But what type of title works best? According to this fantastically detailed article from…

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Jordan Paris

FAE 021: Growth Mindset, Amazing Action and No Fear with Jordan Paris

Jordan Paris is a really amazing guy. He has achieved so much at such a young age. He is still only 21 and has already written the incredible book "Growth Mindset University" and hosts a hugely popular podcast of the same name. He is a an inspiration for people from all walks of life, helping them to take massive action and achieve their goals. I really, really enjoyed this interview and I think there are lessons in here for all of us. Have a listen, and let me know what you think! To find out more about Jordan, check out his website here: And here is a link to his highly-rated book: Growth Mindset University Jordan shows us that, by learning from others and taking massive action, it really is possible to achieve incredible things in a relatively short period of time. I hope you enjoy it as much as I did. All the best! Paul

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FAE 020: How to Get the Right Legal Structure for Your Business with Lauren A. Cohen

Marketing is "snazzy". Growth hacking is cool. But what about getting some of the unsexy stuff right? Like the structure of your business. Setting up for long-term success. A business with a weak foundation is unlikely to go the distance. So what about establishing something that is scaleable? And scaleable? In this epsisode, Paul talks with Lauren A. Cohen about setting up your business with the right legal structure, international clients, limited liability, 7-point inspections, staying in your lane, and much more! To find out more about Lauren, please check out here business websites here: And here are the links to the quizzes she discusses:

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Episode 19 With Deepak Shuhla

FAE 019: SEO and Lead Generation with Deepak Shukla

In this episode, I talk with Deepak Shukla about SEO, lead generation, traffic, solving one problem at a time and much more! Deepak was a fantastic guest, there's lots and lot of value in this one. Want to get more traffic to your site? Looking to generate more leads? If so, then this is the episode for you. Deepak is such a great speaker and packs a lot of information into a relatively short space of time. He's very experienced at SEO and lead generation, and I was so pleased that he agreed to share some of his expertise with us! If you would like to find out more about Deepak, check out his website SEO Consultant London or his company site SEO Agency London In conclusion, this episode is well worth a listen for anyone trying to boost their online presence and conversions (which I think is most of us!) I hope you enjoy it! All the best, Paul

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Why Digital Assets are the New Gold

What are Digital Assets? A digital asset is any digital file that has value.  Within the realms of content marketing and content creation, a digital asset is a quality piece of content that provides information, or value, to clients or potential clients. In this context, examples of digital assets include blogposts, articles, podcasts and other audio files, videos, images and so on.  Essentially, any piece of digital content. What are the Advantages of Digital Assets? Digital Assets boast many advantages over other forms of more traditional content (such as a physical brochure or a magazine).  Here are some of them: SEO Value Because digital assets are posted online, they usually have significant SEO value.  For example, in the case of an article posted online with the appropriate keywords, visitors will be able to find that article by performing a search for certain keywords.  If the article is valuable, provides useful information, and is well-written, then it will rank in the search engine results and help to drive traffic to the website. Long-term Value What I find especially interesting about digital assets, and something that contributes significantly to their value, is their longevity.  An article posted today, can still be relevant…

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Ow To Sell More Online (1)

Service Businesses: How to Sell More Online

Why Run a Services Business? I love service businesses.  Providing a professional service to individuals or corporations. In fact, I love lots of different types of business, but there is something quite attractive about how service businesses work. First of all, as you are providing a service, rather than delivering a product, the hardware or capital expenditure costs are often quite low compared to product businesses.  Many professional service companies really only need some computers and a few other bits and pieces to deliver their services – not forgetting, of course, the huge impact that the skills and experience of the professional staff have on delivering said services.  But the capital expenditure can be quite low. This makes service businesses attractive for entrepreneurs with little capital who wish to start a business and the way that the business climate has changed in recent years has only made things easier – nowadays it is easy to produce a simple website, and international communication is much easier and cheaper, to give but 2 examples. Service Businesses: Examples There are many types of business that can be classified as professional services.  Here are just a few examples: Private tutoringComputer repair servicesWebsite designLegal servicesCopywriting…

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